The growth rate of e-commerce has been exponential. But now a days, savvy online shoppers are not only looking for product deals, but they are also looking for a seamless shopping experience; from searching a product to excellent checkout process. And even a single error in the process, can result in shopping cart abandonment. While optimizing the website for shoppers it’s important for an ecommerce site to avoid these mistakes to improve its conversions as well as provide a rewarding shopping experience.   ...
Now days, email inboxes are like battlefields. "According to the Radicati Group, the average number of emails sent and received per user per day is 115. That breaks down to 78 emails received and 37 emails sent." After this, getting them to subscribe for your email newsletter seems to be a real hard nut to crack. Apart from creating value added content, the second most important thing you need to do is to create a very impactful subscription form to build your email list. There are basically three important aspects of a subscription form: form copy, design and positioning of it. We have earlier talked about the positioning of the subscription form to get more people to signup. Here we will talk about the form content copy. There is no one ...
The holiday season is in full swing and so is the ecommerce spending. This is a global trend and Indian ecommerce scenario is no exception to this. According to Nikhil Rungta, CBO of Yebhi, “……during festive season numbers go up by 30-40% for that period”. With Christmas and year-end round the corner, here are some useful tricks and tips to leverage your holiday sales this year. Decorate Your E-commerce Store Front To set the right mood for the approaching holiday season, decorate your site as you do to your homes and your brick and mortar stores. You can do multiple things to liven up your e-store and spread the Christmas spirit: Change your site background theme with Christmas related graphics Use festiv ...
  Email marketing is one of the most effective marketing techniques for the businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Emails works best in communicating and engaging both targeted as well as current customers. Not just that, it requires comparatively less investment and yields a very high ROI. To go by the stats, "For every $1 spent, $44.25 is the average return on email marketing investment." But for emails to out perform, your customers need to open the mail first. In 2012, "144 billion emails were sent per day during the year" which experienced 19.7% open rate on an average. Though this is not the case with every one, companies h ...
We are very excited and proud to announce the launch of Amplify Connect. A simple solution that will completely change the way you engage with your visitors. People want to connect with real people and not brands. Brands are not people but brands are made by people. So why not use a real person from your company to represent your brand. Amplify Connect helps you present a human face to your users. This encourages users to engage with you. It is an ice breaker between you and your site visitors. ...
With social media predicted to be contributing to over $30 billion in web sales by 2015, it offers a vast opportunity for e-commerce businesses to increase their customer base. Also, more and more shoppers are citing the influence of social networks on their purchasing decisions. As cited in a 2013 study by Market Force, "81 percent of U.S. shoppers surveyed admitted to the strong influence that social network recommendations from friends play in their decision to make a new purchase.” A well crafted and executed social media plan will go a long way towards introducing your products and services in front of more potential buyers. There are a number of reasons how social media marketing can give a boost to your business, includi ...
  There has been a paradigm shift in marketing; from one-to-many to one-to-one; marketing is no longer about blowing your own trumpet. Today, consumer has grown smarter and has all the desired information just a click away. They are doing their own research, reading reviews and information before making a purchase decision. This has led to a major revolution in the way the consumers see a product or a brand. The key to drive your audience to try out your product/services isn’t the traditional sales pitch, but to deliver content that helps to educate them and engage them in a conversation through out the different buyer lifecycle stages. So, the motto has changed from “Always be Closing” to “Always be Helping.” Your prospec ...
Marketing is no longer about sending generalised and unsolicited messages. In this age of context, marketing is all about creating content that add value to a user. To market successfully, your customer can't be everyone. The key is to design your marketing strategy around your ideal customer and buyer's persona is technically the the art of modelling the profile of your ideal customer. By definition, "buyer persona is the archetypal representation of your buyer's profile, which includes the buying scenario, buying goal and what goals drive their buying behavior." It is the window through which you can see, "What you don't know, what you need to know". Very often the marketers mistake user persona to be only a buyer's profile, whereas buye ...
Lead generation strategy is at the heart of every successful business plan. These strategies have been undergoing substantial changes in recent years from the rise of new online and social media channels. Social media has opened an entirely new window of opportunity to the marketers for generating leads. We have earlier discussed lead generation with Pinterest and lead generation with LinkedIn in detail. But, when you are talking about lead generation with social media, you can’t ignore Facebook, the world's largest social media platform. A recent stats provided by Digital Insights says, "74% of marketers believe Facebook is important for their lead generation strategy."Facebook is an excellent lead generation tool for ...
Kyle Rush, Deputy Director of Frontend Web Development at Obama for America said, "Overall we executed about 500 A/B tests on our web pages in a 20 month period which increased donation conversions by 49% and sign up conversions by 161%." This is a classic example of A/B testing also commonly known as split testing. Though this is not a standalone  example of A/B testing leading to a huge success. The formula for the ecommerce retail giant Amazon's success is also testing and only testing, “There is nothing at Amazon which has not been tested.”  Starting from the product page design to the call to action buttons, checkout process to their delivery and return process, everything have gone through multiple ...