Image source: Unsplash SMS marketing works - it’s one of the most effective arrows in the online marketers' quiver. “95% of text messages are read within three minutes of receipt”. And, “consumers who are sent text messages have a 40% higher conversion rate than those who are not sent any text messages”. There’s a problem, though.
You’ve been creating good email campaigns for a while, but you aren’t getting as many opens and conversions as you’d like to. It’s time to get to the root of the problem. Here're five reasons which may be responsible for poor performance of your email campaigns.
Chatbots, dialogue-based searches, digital mirror; the wave of advances in AI has reinvented the way we shop online. Even though there are so many ways to leverage AI; it's spoken of far more than it's practiced. And if you too have been guilty of not implementing AI to give your e-commerce business a competitive edge this is the right time to start.
Image source: Unsplash Are your emails as good as you want them to be? Perhaps you don’t seem to get many clicks or opens. Or maybe few of your emails receive a good response, but most of them get ignored and deleted. Well, you don’t need to rewrite your email marketing strategy to improve your response rate. Often, a few small tweaks can make a dramatic difference.
Image credit: Unsplash Does your app have a high uninstall rate? Are lots of people downloading your app, but very few are using and keeping it? If the answers to these questions are in affirmative, then don’t worry you’re not alone: more than 75% of users never return to the app the day after its initial install.
We all know that no matter what kind of business we are in, some mistakes are unavoidable. However, learning from our past mistakes and avoiding them in the future is the key to success. So, with that in mind, here are some of the biggest mistakes online retailers routinely make – and how you can avoid them.
Subject lines can make or break your email marketing success. Often it is not the design or offers itself that decides whether your email campaigns receive the success you are looking for. Since most subscribers at first only see the subject line and preheader, most of the time it is the subject line that decides if people are
  • Going to open your email
  • Going to ignore your email
  • Going to delete your email