One of the underlying rules of a successful business is to “know your customers.” But even in this advanced technology-oriented era, getting a complete picture of your targeted customers is hard to achieve. Today, every e-commerce marketer is using a number of tools to gain deep customer insight. We interviewed a lot of marketers, and it turns out that on average, a marketer uses five different marketing tools to get customer insights across different channels; some use as many as 10-12 marketing tools. But, the data remains fragmented. Read More »
The holiday season is the most important period of the year for online businesses. Why? Because, it’s a make or break period where an online retailer can generate a significant part of their yearly revenue, as high as 4o%. Also, the e-commerce sales are surging year-by-year making it more crucial than ever. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars. If you’re an e-retailer, you should be prepared to make the most of this holiday season. But most of the e-commerce companies focus more on attracting traffic rather than converting it. They forget that only attracting traffic doesn’t lead to increased revenue. That is why you should take every possible measure to increase your conversions. Here are five rules you can adhere to boost your e-commerce sales this holiday season. Read More »
Every email marketer hopes that its subscribers' open and read his emails, but the sad reality is that not every email gets opened. One of the biggest reasons for people not opening or reading an email is because the message they received isn't relevant to them and doesn't add any value to their inbox.   So how can you make your emails more relevant? Using data marketers can create emails which are relevant, the type of emails that people will open instead of trashing them. Data gives you the power to stand out in people’s crowded inbox. Here are some great ways to use data in your email marketing campaigns. Read More »
Promotional emails are the staple of email marketing. Every email marketer knows that promotional emails are a great way to reach their audience and encourage them to buy, without spending a lot of money. But, to get the desired results from these email campaigns, it’s very important that you pay close attention to everything from subject line, to tone of the copy, to design basics. Here are five great examples of promotional emails from online businesses who know their stuff. Check them for inspiration and see what you can learn from them. Read More »
Email marketing is one of the most inexpensive and effective tools to stay in touch with your prospects and customers. And, when used smartly, it’s an extremely effective tool to increase your sales too. According to Capterra, when marketed through email, consumers spend 138% more than people who don’t receive email offers. But, that doesn’t mean email marketing is a bed of roses. When done right, it can increase your conversions; when done wrong, it can annoy your subscribers, and force them to dump your emails into their spam folder where your future messages will never be seen again. Here are four tips to prevent this mishap from happening. Read More »
Every email you send to your subscribers is an opportunity to connect with them, stay top-of-mind, and increase your conversions, but only when your messages land in their inboxes. Reaching to your customers and prospects inboxes isn’t that tough if you simply know how to keep yourself out of their spam folder. Here are five simple ways to implement and keep your messages from landing up in your subscribers spam folder. Read More »
Smart marketers know that acquiring people is tough, but retaining them is even tougher. To improve customer retention, it’s essential that you build their loyalty towards your brand. That can be done by showing how much you value them, by targeting them with personalized, relevant content and offers to encourage them to stay connected with your brand and keep them coming back for more. But most of the time, marketers use email only to promote their new products and services, to intimate subscribers about the item they left in the cart, or about back-in-stock products. While these emails are important and valuable to boost your short term sales, but if you want to boost your long-term sales and conversions, it's crucial that you make customer retention your email marketing goal.  According to Bain and Co. Read More »
Email marketing is the most powerful marketing channel for driving sales besides increasing engagement & building brand loyalty. Not only that, it’s effective because it earns highest ROI too.  As per stats, “For every $1 spent, $44.25 is the average return on email marketing investment”.  But, not every marketer is utilizing email marketing to its fullest potential, which means they are not just missing an opportunity to touch base with their customers with targeted & relevant messages, but are also leaving money on the table by missing out a lot of sales.  As per research, “customers who come to businesses via email tend to shop more and spend more”. Here are few emails which every marketer should be sending to boost their conversion rates and increase engagement. Read More »
The average shopping cart abandonment rate is 65.23%. If you run an ecommerce store, leaving these prospects untapped means leaving a lot of money on the table. Shopping cart abandonment email is a powerful tool to increase your conversions and profitability by encouraging these prospects to come back to your site and complete their order, but will serve the purpose only when designed effectively. Given below are 5 secrets which can make these emails campaigns super effective.    1. Use a Direct But Creative Subject Line  Subject line plays a very important role in determining whether your email gets opened or not, “33% of email recipients open email based on subject line alone”. Read More »
Most marketers spend lots of time focusing on acquiring new customers as compared to retaining the older ones. While acquiring new customers is very important for every business, smart marketers understand that retaining customers is even more important as it can drive your profit up exponentially. Stats say, "It’s 5 times more expensive to acquire new customers than it's to retain current ones." If you want to retain your customers email marketing can be your valuable asset, it can help you to stay top of mind with your customers. But, with the batch & blast approach, email marketing too is not going to give you desired results. It's very important to send timely & targeted campaigns to your customers at critical points in their consumer lifecycle to increase their lifetime value. Read More »