Every email you send to your subscribers is an opportunity to connect with them, stay top-of-mind, and increase your conversions, but only when your messages land in their inboxes. Reaching to your customers and prospects inboxes isn’t that tough if you simply know how to keep yourself out of their spam folder. Here are five simple ways to implement and keep your messages from landing up in your subscribers spam folder. Read More »
Smart marketers know that acquiring people is tough, but retaining them is even tougher. To improve customer retention, it’s essential that you build their loyalty towards your brand. That can be done by showing how much you value them, by targeting them with personalized, relevant content and offers to encourage them to stay connected with your brand and keep them coming back for more. But most of the time, marketers use email only to promote their new products and services, to intimate subscribers about the item they left in the cart, or about back-in-stock products. While these emails are important and valuable to boost your short term sales, but if you want to boost your long-term sales and conversions, it's crucial that you make customer retention your email marketing goal.  According to Bain and Co. Read More »
Email marketing is the most powerful marketing channel for driving sales besides increasing engagement & building brand loyalty. Not only that, it’s effective because it earns highest ROI too.  As per stats, “For every $1 spent, $44.25 is the average return on email marketing investment”.  But, not every marketer is utilizing email marketing to its fullest potential, which means they are not just missing an opportunity to touch base with their customers with targeted & relevant messages, but are also leaving money on the table by missing out a lot of sales.  As per research, “customers who come to businesses via email tend to shop more and spend more”. Here are few emails which every marketer should be sending to boost their conversion rates and increase engagement. Read More »
The average shopping cart abandonment rate is 65.23%. If you run an ecommerce store, leaving these prospects untapped means leaving a lot of money on the table. Shopping cart abandonment email is a powerful tool to increase your conversions and profitability by encouraging these prospects to come back to your site and complete their order, but will serve the purpose only when designed effectively. Given below are 5 secrets which can make these emails campaigns super effective.    1. Use a Direct But Creative Subject Line  Subject line plays a very important role in determining whether your email gets opened or not, “33% of email recipients open email based on subject line alone”. Read More »
Most marketers spend lots of time focusing on acquiring new customers as compared to retaining the older ones. While acquiring new customers is very important for every business, smart marketers understand that retaining customers is even more important as it can drive your profit up exponentially. Stats say, "It’s 5 times more expensive to acquire new customers than it's to retain current ones." If you want to retain your customers email marketing can be your valuable asset, it can help you to stay top of mind with your customers. But, with the batch & blast approach, email marketing too is not going to give you desired results. It's very important to send timely & targeted campaigns to your customers at critical points in their consumer lifecycle to increase their lifetime value. Read More »
With almost every brand doing email marketing, it’s tough enough for ecommerce retailers to encourage people to open their emails, forget about clicking and driving conversions from the same. But, with personalization you can help your emails stand out from the crowd and convert better. Your email campaigns stand a much greater chance for success with this approach. Personalization is the key to unlocking higher open and click rates but, more importantly, it’s the best way to dramatically improve conversions from your emails. Consider the stats from Aberdeen, “Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Read More »
Design plays a crucial role in determining whether people will read your email or will hit the trash button. If your design is not good, your email doesn’t get read. And with almost every brand doing email marketing, design has become even more important to make your email standout in your customer's already crowded inbox. Too much of design errors like using loud colors, improper formatting, distorted layout etc. will ruin your brand's image and also your subscribers' willingness to open it next time. Here are few common mistakes which you should avoid when designing your email to make a good impression and to keep your email out of the trash bin.   1. Adding Inept Images in Emails The main goal of every email marketing campaign should be to enhance the engagement and increase the sales. Read More »
Getting people to subscribe to your mailing list is tough, but keeping them on it is even tougher. Engaging your email subscribers is very crucial to keep them on the list. But not every email is crafted to increase customer engagement. So, here are four ways to make your email campaigns more interactive as well as improve your open & click-through rates too.   1. Give Creative Twist to Your Subject Lines Have you been using the same type of subject lines for long? If yes, then it’s time to break the monotony. Explore a new approach and try a creative one. Since subject lines are critical to your response rate, do split test them before sending it to all of your list, and check the response to find out what works for you. Read More »
Promotional emails are the most effective way to stay in touch with your audience and also encourage them to buy from you. But rather than abusing this medium, learn the secrets to make your promotional mails effective without being annoying. We have earlier shown you some great examples of promotional emails. Here are few more real life examples to provide you inspiration and inject some life into your own promotional email campaigns.   1. Be Different & Persuasive like Banana Republic Zoom Subject line: No matter the weather, wear leather. I love this email from Banana Republic. It's clean, subtle and catchy all at the same time. The subject line of this message is very creative & persuasive, and rather than just plain selling, the copy is created to influence the subscriber with its expert tone. Read More »
Personalization is just one element of an effective email campaign, but it's a very important one. It's a great way to add a human touch to your email and grab your recipient's attention. The basic persoanlization can be done by addressing your customer with his first name in the email, adding a real person's name in the sender's field and adding sender's signature in the email. But for advanced personalization, you need an insight into your customer data. You can make your email messages more relevant by using your subscribers browsing or purchasing history and their preferences. Adding someone’s name to an email is the simplest and the easiest way to personalize your emails and increase your email open and click rates. Read More »