Email is not a new marketing channel, yet small businesses have many misconceptions about email marketing. In the past, only big brands could afford to send beautiful, timely, and highly personalized emails, not anymore. Still, many small businesses are overlooking this reality far too often and that too for all the wrong reasons. That is why I’ve put together a list of four common misconceptions small businesses have about email marketing and ways to overcome them. Read More »
In today’s highly connected digital world, marketers have access to real-time customer data than ever before to engage consumers in personal and relevant ways. At the same time, it’s becoming challenging to leave an impact on your customers with the avalanche of marketing messages. If the sole aim of your marketing strategy is to sell more, then you’ll not unlock any karma points in the long run. It’s easy to get a sale by throwing away discounts, but it’s harder to earn customer loyalty. Marketing strategies are no longer about the purchase; it’s about an engaged customer base. As the old saying goes “No one likes to be sold; everyone likes to buy." Gone are the days when marketing and selling meant the same. Read More »
Web push notification is not a new marketing tool anymore but is one that's under-utilized. This messaging channel is cost-effective and has the potential to bolster your outreach. But, many marketers are overlooking this marketing channel. Read More »
By now, you must be aware that live chat works. live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone says a study. For customers who chat prior to making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate as per Forrester. But, have you ever thought about the experience you’re conveying through your live chat? You should. Every live chat interaction affects your reputation and conversion as customers seldom leave a live chat session with a neutral impression. So, if you’re looking to improve your customer experience, given below are few do’s and don’ts you should pay attention to.. Read More »
Push notification is an important tool in a mobile marketers arsenal. It’s one of the best ways to increase your app engagement. But, to take your mobile messaging to the next level with push notifications, you’ll have to optimize your push messages. Given below are four tips to maximize your push notification success: [caption id="" align="alignnone" width="550"] Push Notifications For Increasing Engagement[/caption] 1. Understand user behavior The deluge of data if harnessed properly can offer great insights to marketers to understand user behavior. But not all marketers are analyzing and utilizing this data correctly because it’s tough to interpret data. Read More »
  Serial entrepreneurs can get inspiration from the strangest of things, even from a coffee machine. That’s how Ankit Maheshwari, his wife Nandini Rathi, and his brother Arjun Maheshwari came up with the idea for their newest venture - Betaout.. Between them, they could already boast of building companies like Instamedia Network (acquired by a Dubai media company), Born Rich, and ContentCloud. “We (Arjun to be specific) had ordered an expensive coffee machine from one of India’s leading ecommerce sites,” says Nandini. It was delivered in a day’s time. But after a week, they received an email, offering a 25 percent discount on the same product. “It was our light bulb moment!” The incident helped them figure out a flaw with the marketing channels of ecommerce companies. Read More »
Serial entrepreneurs can get inspiration from the strangest of things, even from a coffee machine. That’s how Ankit Maheshwari, his wife Nandini Rathi, and his brother Arjun Maheshwari came up with the idea for their newest venture - Betaout. Between them, they could already boast of building companies like Instamedia Network (acquired by a Dubai media company), Born Rich, and ContentCloud. “We (Arjun to be specific) had ordered an expensive coffee machine from one of India’s leading ecommerce sites,” says Nandini. It was delivered in a day’s time. But after a week, they received an email, offering a 25 percent discount on the same product. “It was our light bulb moment!” The incident helped them figure out a flaw with the marketing channels of ecommerce companies. Read More »
In a world where consumers have an infinite number of choices, marketing is a daunting task. There is a lot you need to know and do to get good returns from your marketing campaigns. And even if you're a data-driven marketer, you can easily go wrong and make mistakes. So, to help you get better returns from your online marketing, we’ve compiled a list of 16 tips. And, divided them into three easy-to-browse sections: Email marketing, Onsite marketing, and Content marketing to help e-commerce marketers capitalize on their marketing spend.. Read More »
If you run an e-commerce store, the chances are high that you might already be using website push notifications to communicate with your users. Push notifications are a powerful marketing tool to increase your mCommerce sales. But if your web push notifications are not giving you desired results then given below are five simple tips to use your web push notifications to its full potential.. Read More »
When people talk about popups they talk about its design, offer, and timing. Most marketers forget to mention one very important element, “ copy.” While that may seem like a small part of your popup, it plays a crucial role in grabbing your visitors’ attention and encouraging them to click on it. It's a marketer's ticket to getting better conversions from their popups. Read More »