Image source: Unsplash Are your emails as good as you want them to be? Perhaps you don’t seem to get many clicks or opens. Or maybe few of your emails receive a good response, but most of them get ignored and deleted. Well, you don’t need to rewrite your email marketing strategy to improve your response rate. Often, a few small tweaks can make a dramatic difference. Read More »
Image credit: Unsplash Does your app have a high uninstall rate? Are lots of people downloading your app, but very few are using and keeping it? If the answers to these questions are in affirmative, then don’t worry you’re not alone: more than 75% of users never return to the app the day after its initial install. Which means the best time to win over your new app user is the moment they download your app. Read More »
We all know that no matter what kind of business we are in, some mistakes are unavoidable. However, learning from our past mistakes and avoiding them in the future is the key to success. So, with that in mind, here are some of the biggest mistakes online retailers routinely make – and how you can avoid them. Read More »
Subject lines can make or break your email marketing success. Often it is not the design or offers itself that decides whether your email campaigns receive the success you are looking for. Since most subscribers at first only see the subject line and preheader, most of the time it is the subject line that decides if people are
  • Going to open your email
  • Going to ignore your email
  • Going to delete your email
  Read More »
A welcome email is one of the most powerful tools in your email marketing toolbox. According to the Demac Media, welcome emails have 320% more revenue per email than other promotional emails.  And 75% of your new subscribers expect a welcome email.  After reading this, you must be convinced that welcome emails are a critical component of your lifecycle email marketing. And, when used correctly, they can add serious momentum to your email marketing. But when you sit down to write your welcome emails, you may feel confused what to include or what to exclude. To clear up any bewilderment here’s a clear 3-step process to get you started. Read More »
SMS marketing is one of the most effective marketing channels available to businesses today. According to Mobile Marketing Watch, text messages have a 98% open rate, while email has only a 20% open rate. And, text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify) Even though SMS is one of the most effective and oldest marketing channels out there, there are still a lot of misconceptions that linger around this channel - all of which I’ll bust in this article. 1. SMS marketing messages can’t be personalized I don’t know why so many brands don’t personalize their SMS messages, but you certainly can. How? You can use information such as behavioral data and demographic data to create highly targeted messages. Read More »
Email marketing has been around for more than two decades, but despite that lengthy history, marketers are still struggling with it. Why? Because it is continuously evolving and marketers find it tough to keep pace with changing trends. Though adopting new tactics is essential but what is more important is knowing the rules of email marketing on which your long-term success depends. This post will outline seven commandments you should be following to get good results from email marketing in 2018. They are based on my own experience as well as a lot of research on the topic. Read More »
Photo Credit: Unsplash The mobile app space continues to grow by leaps & bounds. More and more apps are popping up in the app store every day. Though anyone can create a mobile app, creating an excellent app and expecting it to find success on the app store is a fast road to frustration. So, how can you go about acquiring and retaining users? Well, marketing your app can help, but before you start, you should know that when it comes to app marketing, most marketers tend to trip in specific regions. To give you a leg up, I’m going to describe five common mistakes that most marketers tend to make, but you don't have to. Read More »
Getting people to download your app is hard. Encouraging them to use and keep your app is just as hard, if not harder. The path to converting and retaining new mobile app users is to engage them early; that is why customer engagement is more important than ever for marketers. And every marketer is constantly trying to master the art of engaging customers to develop meaningful relationships with them. Given below are three steps you can take to engage your new app users early.  1. Set up a series of welcome push notifications When a new subscriber joins your email list, you send him a welcome series. In the same way, when someone installs your app you should send him a welcome message or a series of messages over the course of the first few days. The idea here is to stay top of mind and engage them as early as possible. Read More »
Source: Unsplash There are many ways to market your e-commerce business, but nothing beats email marketing as it has a higher ROI than any other online marketing channel. According to Direct Marketing Association research, email marketing yields an average 4,300% return on investment for businesses in the United States. And, according to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. And if you too want to drive a similar ROI from this channel here are four ways to do that: 1. Get creative with your content It is hardly a secret that content plays a crucial role in the online marketing. Unfortunately, when it comes to email marketing, many marketers are not paying it the same importance. Read More »