Email marketing has been around for more than two decades, but despite that lengthy history, marketers are still struggling with it. Why? Because it is continuously evolving and marketers find it tough to keep pace with changing trends. Though adopting new tactics is essential but what is more important is knowing the rules of email marketing on which your long-term success depends. This post will outline seven commandments you should be following to get good results from email marketing in 2018. They are based on my own experience as well as a lot of research on the topic. Read More »
Photo Credit: Unsplash The mobile app space continues to grow by leaps & bounds. More and more apps are popping up in the app store every day. Though anyone can create a mobile app, creating an excellent app and expecting it to find success on the app store is a fast road to frustration. So, how can you go about acquiring and retaining users? Well, marketing your app can help, but before you start, you should know that when it comes to app marketing, most marketers tend to trip in specific regions. To give you a leg up, I’m going to describe five common mistakes that most marketers tend to make, but you don't have to. Read More »
Getting people to download your app is hard. Encouraging them to use and keep your app is just as hard, if not harder. The path to converting and retaining new mobile app users is to engage them early; that is why customer engagement is more important than ever for marketers. And every marketer is constantly trying to master the art of engaging customers to develop meaningful relationships with them. Given below are three steps you can take to engage your new app users early.  1. Set up a series of welcome push notifications When a new subscriber joins your email list, you send him a welcome series. In the same way, when someone installs your app you should send him a welcome message or a series of messages over the course of the first few days. The idea here is to stay top of mind and engage them as early as possible. Read More »
Source: Unsplash There are many ways to market your e-commerce business, but nothing beats email marketing as it has a higher ROI than any other online marketing channel. According to Direct Marketing Association research, email marketing yields an average 4,300% return on investment for businesses in the United States. And, according to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. And if you too want to drive a similar ROI from this channel here are four ways to do that: 1. Get creative with your content It is hardly a secret that content plays a crucial role in the online marketing. Unfortunately, when it comes to email marketing, many marketers are not paying it the same importance. Read More »
  If you’re doing SMS marketing but not seeing any positive results, and you’re about to drop this channel from your marketing strategy altogether; thinking that this channel doesn't work anymore. Let me tell you it does. Need more convincing? Check out these stats: 74% of respondents report an improved overall impression of businesses that interact with them via text messaging. Consumers who are sent text messages have a 40% higher conversion rate than those who are not sent any text messages. Now you must be convinced that it works and must be thinking why isn't working for your business. Well, I am about to tell you seven things you might be missing on but you shouldn't if you want good results from this channel. Read More »
  High AI adoption was seen in the high tech and telecoms, automotive and assembly, and financial services industries, while retail, media, and entertainment experienced medium AI adoption. – McKinsey report Whether you are a big retailer or a small-sized business struggling to make optimal use of big data, you need to implement AI to make your customers feel special as well as to drive sales at scale. Beyond basic personalization and product recommendations like “customers who bought this item also bought…” - AI is making a big impact on marketing, helping online retailers to enhance every step of the customer journey. Read More »
  Email marketing works, we all know that. For every dollar spent on email marketing, the average company sees an ROI of 38%. Also, 66 percent of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). Since it works so well, marketers spend a lot of time and resources to create good email campaigns that resonate well with their audience and elevates your brand experience. But what if you’re pressed for time and don’t have enough resources to deploy to this channel? After all, marketers are always pressed for time and resources.  Well, if you find yourself in that situation, you can use the step-by-step approach given below to create good emails campaigns in less time and budget. Read More »
Source: Unspalsh Are your push notifications generating the response you want them to? Perhaps you are not getting enough clicks on them, or they’re not generating any revenue for your app. No matter what it is, don't lose hope and curse your luck. Though achieving a good ROI from your push messages isn’t easy especially in this fast-paced mobile era, where an average person has 60-90 apps installed on their phone, and everyone is vying for the same eyeballs. However, there are a handful of push notification "hacks" you can use to engage your users and get good returns. Try these hacks the next time you send push notifications to improve your click-through rates. Read More »
  Email marketing is and will remain the most valuable tool in your digital marketing toolbox, as it drives higher ROI than any other marketing channel. “For every $1 spent on email marketing, the average return is $44.25.” Still, it doesn't mean sending emails will put you on the path to success, unless your email marketing strategy is fail proof.   But how do you know whether your email marketing strategy is good or not? Well, there are some signs which will show you if it isn't. Read More »
E-commerce companies invest a lot of time and resources to acquire new customers. While growth by acquisition is the fastest way to expand customer base (especially if you are new in business), but if you’re not investing in customer retention, then you are just being short-sighted. Now the best way to gauge whether you have successfully retained your customers so far is to look at your inactive customers.  While a full-fledged retention strategy discussion is for some other time, the first step to making amends (that is if you start just as we speak) is to bring the dormant customers back in the fold. According to Bain & Company, A 5% reduction in the customer defection rate can increase profits by 5 – 95%. Read More »