In a world where consumers have an infinite number of choices, marketing is a daunting task. There is a lot you need to know and do to get good returns from your marketing campaigns. And even if you’re a data-driven marketer, you can easily go wrong and make mistakes. So, to help you get better returns from your online marketing, we’ve compiled a list of 16 tips. And, divided them into three easy-to-browse sections: Email marketing, Onsite marketing, and Content marketing to help e-commerce marketers capitalize on their marketing spend.
Email marketing is one of the most effective marketing channels for e-commerce companies, because, for every $1 spent on email marketing, the average return on investment is $44.25. (EmailExpert) Below are few tips to make your email marketing even more effective:
1. Automate your email marketing
Consumers are known to open emails if they’re both relevant and timely. Automating your email marketing is a great way to send relevant and timely mailers, while not having to put too much time and efforts into doing that.
2. Send lifecycle emails
Don’t use email marketing to garner more conversions only. Use it to stay connected with your prospects and customers and gently nudge them forward in the buying cycle.
3. Make it personal
Adding personalization in your emails seems a very basic tip at first, but very few sites are sending deeply personalized emails.
Don’t just use customer names, use their preferences and behavioral data for the ultimate personalization.
4. Recover abandoned carts with proper email strategy
Email marketing can be an excellent tool to recover abandoned carts. But you can’t expect just to send an email and have abandoners come running to buy from you. Instead, create a cart recovery email series to help improve your chances of recovering that lost revenue.
Don’t send a single cart recovery email to get back the lost revenue and over with.
5. Improve your email receipts
Every e-commerce business sends email receipts, but there are very few who uses it as a part of their marketing strategy. Don’t just use these receipt to intimate customers; use them to keep them engaged and generate additional revenue from these customers.
6. Pay attention to your call to action(CTA)
No matter how good your email is you will not seal the deal if your CTA isn’t great. When creating CTA pay special attention to its shape, size, color, position, wording, and spacing.
7. Update your email list regularly
Did you know that the average email list expires at a rate of 25% per year? Update your email list regularly otherwise it will affect you in two ways: 1) It’ll decrease your sender score as more and more of your emails will go in spam. 2) It’ll waste your resources.
This one is no brainer: you can’t convert visitors on their first visit. In fact according to stats, “97% of an online stores’ visitors will leave the website without buying”. If your onsite marketing isn’t good enough chances are high, you won’t see them again. Given this fact, below are few tips to improve your onsite marketing:
8. Use popups intelligently
We all know popups are an excellent way to capture email addresses. But, instead of targeting every visitors with the same popup target them according to the traffic source they’re coming from (Search, social, ads, etc.) This way you can provide them a personalized offer and increases the chance of their converting from those popups.
9. Make your popups relevant
Most shoppers don’t like popups because they’re intrusive. If you make them relevant, the chances are high that they’ll look nonintrusive. Plus the more relevant the popups, the more likely they’re to convert. For example, if a repeat visitor is coming to your site don’t show them the same popup you showed to the new visitor. Show them a welcome back popup.
10. Personalized the on-site shopping experience to convert shoppers
According to one research conducted by Invespcro, 53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service. And, 45% of online shoppers are more likely to shop on a site that offers personalized recommendations.
11. Use live chat to maximize your customers’ online experience
According to Forrester Research, “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.” But don’t just implement a live chat software and wait for prospects to ping you, be proactive.
According to Content Marketing Institute, “86% of B2C marketers use content marketing. The key to standing out is to keep your focus on the quality of your content and get creative with your marketing strategies. Below are few tips to help you do that:
12. Focus on helping
When creating content don’t keep the focus on selling. Keep the focus on helping customers in making an informed buying decision.
13. Be original
When it comes to creating content for their e-commerce marketing most marketers believe in pulling content from the web (especially for the product descriptions) to get the job done and over with. Don’t make this mistake. Write original content to help your shopper and improve your search engine rankings.
14. Opt for paid promotions
Using social ads is a wonderful way to amplify the reach of your content marketing, while not having to put too much money in promotions.
15. Be strategic
The best way to improve your content marketing is to form a clear strategy for content creation as well as promotion. Do you know that only 32% of content marketers have a documented content strategy? If you’re not one of them, it’s high time to form a game plan to get better results from your content marketing.
16. Pay attention to keyword research
Many content marketers nowadays don’t pay attention to keyword research as they think it’s an old SEO tactic but that’s far from true. Smart keyword research not only helps you in ranking in search engine but it also helps you in finding what your audience need.