By now, you must be aware that live chat works. live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone says a study. For customers who chat prior to making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate as per Forrester. But, have you ever thought about the experience you’re conveying through your live chat? You should. Every live chat interaction affects your reputation and conversion as customers seldom leave a live chat session with a neutral impression. So, if you’re looking to improve your customer experience, given below are few do’s and don’ts you should pay attention to.