There are many ways to market your e-commerce business, but nothing beats email marketing as it has a higher ROI than any other online marketing channel. According to Direct Marketing Association research, email marketing yields an average 4,300% return on investment for businesses in the United States. And, according to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. And if you too want to drive a similar ROI from this channel here are four ways to do that:
1. Get creative with your content
It is hardly a secret that content plays a crucial role in the online marketing. Unfortunately, when it comes to email marketing, many marketers are not paying it the same importance.
So, seize this opportunity by offering compelling content in your emails that subscribers would like to read, after all, it’s a branding opportunity, which shouldn’t be missed. Also, add animations or carousel elements in your content to take it one notch up and make your emails super interactive.
Tip: Be creative and distinctive with your content. Inboxes are cluttered, capturing attention is tough but holding it is even tougher.
2. Utilize the power of remarketing emails
One of the areas where a lot of email marketers fall short is in remarketing emails. You may be sending few remarketing emails (ex. Cart recovery mailer, order confirmation mailer, welcome message), but if you’re only sending these common mailers, you’re not utilizing the remarketing emails to its full potential.
Here are few more remarketing emails to stay in touch with your customers:
- Browse abandonment email
- Out of stock emails
- Wishlist on sale email
- Thank you email
- Wishlist about to go out of stock email
- Replenishment email
- Upsell and cross-sell emails
Just emailing your list isn’t going to magically boost your sales and revenue unless your emails are targeted. Remarketing emails gives you an opportunity to send targeted emails, so don’t forget to seize this opportunity.
Tip: Be clear with your subject line. Make sure it states what the email is about.
3. Optimize your email for the mobile world
With nearly two-thirds of all emails being opened on a mobile device, optimizing your emails for these devices is more important than ever.
When optimizing your emails for mobile you should pay special attention to these components:
- Subject line: The shorter, the better. Keep the word count under 50 to make it look proper on these devices. Given below is an example of concise and personalized subject line:
- Preheader: Instead of leaving this space-unutilized use it to enhance your subject line.
- Copy: Your copy should be spot on. Make sure the content is focused but not text heavy.
- CTAs: Make your CTA buttons bold and bright and optimize them for tap-ability.
Tip: Keep your emails short and sweet.
4. Make the CTA as conspicuous as possible
Subscribers demonstrate their interest in your emails by opening them. But whether they’ll take the desired action or not depends on how good your CTA is. Your CTA should clearly define what you want the reader to do- while that may seem obvious, most email marketers don’t pay much attention when writing their CTA copy.
Remember, the copy of your CTA button is as important as its size, color, and placement. Use clear and action-oriented language in it.
Don’t use generic CTAs in every email, be laser focused. For example, if someone has purchased a dress from your site and you’re targeting them with a cross-sell email, instead of making the CTA “Shop now,” try something like “Shop the look and complete your wardrobe”.
Tip: When writing your CTA copy you should give it the same attention as you give to your subject line and main copy. Also, A/B test for conversion.