Bringing traffic to your site takes hard work and once people are on your site you don’t want them to leave empty handed. But, converting visitors into customers on their very first visit is not easy. As per stats, “On average, only 2% of customers make a purchase on their first visit to an online store”.
Product goes out of stock on ecommerce websites frequently, it’s a common problem. But, the way you treat this situation will determine whether you will lose sales or gain sales because of it.. You can use this opportunity to drive real revenue by simply giving people an option to be notified when that particular item is back in stock.
Email marketing is one of the most effective form of online marketing. As per The Radicati Group research, “Business email will account for over 132 billion emails sent and received per day by the end of 2017.”The thing which make it so valuable and effective is that its permission based marketing.
Research shows normally ecommerce visitors don’t get converted in the very first visit. As per AdRoll, “On average, 98% of ecommerce shoppers leave without converting.” Whenever someone comes to your website and leaves it without purchasing you should be sending them an email, it is a good way to stay in touch with them and encourage them to come back to your site.
Email is an effective channel when it comes to reaching customers. Also, it’s an extremely effective tool to increase your sales. "Consumers who receive email marketing spend 83% more when shopping." But, now a days inbox has become a very competitive place so you need to be very creative to get it opened.
Email marketing is the most effective way to reach your targeted audiences who have given you permission to be in touch. “35% of online revenue comes from email.” But not every email is designed in a manner that it can make an impact on the mind of recipients and push them to take an action.
An email newsletter is one of the most effective email marketing tools which when crafted well can help you in engaging your customer with great content and convert him into a loyal customer. Once a customer opts in to a newsletter, it shows up in their inbox until he chooses to unsubscribe, so its a great way to market your business.