For every ecommerce site, the product page is the most important piece of real estate. Though the goal of every ecommerce site is to increase conversions, the main aim of a well-designed product page is to entice the visitor and enable him to take the buying decision by providing him with a wealth of product information. Online shoppers are generally more skeptical; to convert them into buyers you need to provide rich product information and a superior shopping experience to motivate him to buy from you. Not only that, you have to reassure your prospects that shopping with you is completely safe and secure, and they can trust you with their details. Design of the product pages play a crucial role in the whole conversion process. These pages are actually the 'moments of truth' for your business. Read More »
As you see the popularity of social networking sites have reached to its zenith, online marketers and entrepreneurs have embarked with a number of social media strategies to promote their brand or business. But amidst the huge popularity and hype of social media marketing strategies there are numbers of marketers who feel that they are lost somewhere while trying these strategies. You can see them struggling with a couple of areas. If you as a social media marketer are keen to make your marketing efforts fruitful you are supposed to explore certain checks. Read More »
Generating new leads is important for every business. But with traditional display advertising losing its effectiveness, more and more marketers are realizing the power of social media for lead generation as compared to a communication tool for creating brand awareness. Stats say that social media lead conversion rates are 13% higher than the average lead conversion rate. In fact, as per few industry surveys, B2B marketers are now saying that social media has a bigger impact on lead generation than PPC. But, generating leads from social media is neither easy nor cheap. It can be very difficult to pick right signals out of the noise. You need a proper step by step execution plan to identify your prospects from the crowd. Take a look at the following steps to consider for social media lead generation for your business. Read More »
While a small piece of good advice can take you a long way to build a strong social media community, one bad advice is enough to destroy all your social media efforts. So for once ignorance isn't bliss.  When you're looking for social media do's and don'ts to create a social media strategy you will come across quite a few ideologies that contradict with one another. For example, 'social media automation is sin' against 'automate your social media updates'. Some of them are outrightly wrong, while some are partially incorrect; you have to be careful while sorting the wrong ones. Read More »
According to a stats by the Direct Marketing Association 65% of new customers are not completing their purchases online, and chances are they will leave and never come back. And another stats by Baymard Institute, a web research company in the UK, says 67.45% of online shopping carts are abandoned. So, the biggest roadblock in the holy grail of ecommerce conversion is shopping cart abandonment.. There are too many different factors that are responsible for a user to leave his shopping journey before the finish line. For example, shopping cart abandonment is higher for high value goods as visitors mostly fill up their baskets to make a wish list.  While, for ‘need’ type items the average abandonment cart rate is as low as 50%. However, at times, your user might be window-shopping, and has no intent to purchase. Read More »
"Social media is now the #1 activity on the web—just think of all the other popular activities that used to reign supreme online. Now, social media is king." - Erik Qualman Social media has revolutionized the way we communicate and consume news online. A study says, 27% of time spent online in the US is spent on social networking sites.It's no surprise that the social media demographics have grown exponentially, over the past few years. And, most of your target audience too is a part of this 1.5 billion social media population. The social media wave is here to stay. So it's very important to strategize before you invest your time and money to boost your social media presence. Read More »
Social media is one of the best distribution mediums to get your content shared at zero-cost. To get maximum social media traction, it's very important to make your website social-friendly. Your website is your online real estate. So, you got to smartly utilize your website space and optimize your site for social sharing. Your website design should be deeply integrated with social media to make sharing as easy as possible. Placing the social media elements anywhere on the page won't make it user-friendly. Read More »
SEO has been reinvented post panda & penguin. The SEO tips & tricks   in this personalization age are targeted more towards humans than search engine crawlers. SEO techniques which would have increased your traffic earlier, can know make your site disappear from the search results. So, it's very important to ensure that your website's basic structure is in place and is in compliance with the update Google webmaster guidelines. SEO is not a rocket science. So, before you strategize to optimize your website, you need to review it for the most common SEO mistakes that you already might be making. Here are a few ways to self-audit your website for common yet deadly SEO mistakes.  1. Focusing on Wrong Keywords Keyword research  is still the most important part of a SEO strategy. It's all about marketing for the right audience. Read More »
Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. But choosing suitable keywords is an art. It includes figuring out what the people are looking for, so that you can be in the right place, at the right time, with the right content.. Read More »
As per statistics, there are 3.6 billion email accounts in 2013. Almost everyone, who has an access to internet, has at least one email address. As a digital publisher this is something of business for you. After all this is the most effective way through which you can get your message to reach your target audience and curb a niche of your own. An email list is one of the most important assets for an online business; from publishers to marketers. . Almost 56% of the businesses say they plan to increase their email marketing efforts in 2013. But before doing anything you should have a long enough list of subscribers at your credit to get the maximum benefit out of it. Before starting anything you should remember 25% of your data gets useless every year. Let’s look at few effective ways to grow your email list fast. Read More »