4 Biggest Challenges Faced by Online Publishers
The shift in the publishing industry to online publishing medium has brought a revolution in the way news was produced and consumed. But with every opportunity comes a challenge. The low entry barrier, outdated tools, declining ad revenue, and continuous change in search engine algorithms combine with short-attention span of the online audiences has forced many online publishers to go out of business. Read More »
The economy of online newsroom is changing fast. News sources are getting more fragmented while the consumer is demanding more stories per day. Today, a successful online media business, produces content in multiple forms ranging from - news, infographics, videos, slideshows, reviews, multimedia to curated reader commentary. In addition to creating content, it also has to develop and manage  the social community on-site and on its social channels. Read More »
“Content is King.” You’ve probably heard this phrase a thousand times but the magic behind creating great content starts with an editorial calendar.  An editorial calendar provides you a framework to build a successful content business. A newsroom without an editorial calendar in place is solely gut-driven. Everything is in order when there is abundance of news, but imagine days when there is a shortage of news and you face writer’s block. You can’t help but leave your contributors to create content at will. If you have been through such a scenario, it’s time to make an editorial calendar.  An editorial calendar will keep you on the right track and will provide direction to your contributors. Read More »
[caption id="attachment_17" align="alignright" width="344"] Coffee[/caption] So this is how it began: Coffee on a bright Sunday morning in 2005 and various lifestyle magazines sitting idle on a coffee table. The idea to launch lifestyle blogs in different niches and bringing bloggers together just took over my thoughts. Within days we had built a small team and officially opened doors for Instablogs. Our reader base grew quickly. In a year, we touched our first million pageview per month mark and never looked back. We quickly outgrew our 200sqft office and technologies very fast. Many times had to move to bigger servers in short spans. We wanted to scale and sought external funding. We raised $4million in venture capital in 2010 with a business plan to scale our content operation quickly. Read More »
We live in a digital era where Smartphone, internet and information technology surrounds us now and then. Today technology has a far-reaching impact on technological, commercial as well as cultural landscapes. More often we find people flocking together through social media and emails. As a big chuck of world’s population engages on different social websites, businesses have found a powerful and effective medium to communicate with its target audience. Now almost ever brand and business engage with its customers through social media. Thus, the need of developing precise yet effective social media strategy becomes indispensable. Here are 5 Cs that serve as the basic building block of any social media strategy. Community Identifying the target segment is vital in all verticals of marketing. Read More »
There are a lot of misconceptions regarding SEO as it always has an ever-changing face. Many leading search engines change their algorithms almost every day. The spectacular evolution of like social networks makes matters still worse. Some SEO tactics which worked before may no longer be relevant. Some of the top SEO myths are: Need to Post Content Constantly Many people have the wrong impression that they need to post new content constantly to be successful in SEO. It is simply wrong. Search engines are mostly interested in the relevance of the content. Addition of new content comes next. If your content is relevant to the search phrases of users, which is determined by a lot of on-page and off-page factors, then your website will rank high in search results. Read More »
Google Search is currently the most important thing we use in the internet world. If Google is down for even a minute or so, it seems like we have been lost the forest with a compass. But many people around the globe really don’t know the true mystery of Google, they simply use it because of it convenience. Google uses almost hundreds of elements and algorithms to create this intelligent and efficient searching mechanism. Depending upon the Google’s search engine algorithm another parallel technology had evolves that known as SEO or to be precise Search Engine Optimization. But like any other technology and science around us, Google is also changing with time. It keeps upgrading to provide a better service. Read More »
Everyone with an ambition to create a popular website should learn some useful tricks, better to say do’s and don’ts for modern SEO. There are many things that are needed for optimizing a website. There is no fixed or one-time procedure that will ensure higher search engine rank and visibility. It is a set of procedures that are needed to be followed in a continuous manner. However, by following those do’s and don’ts one can magically increase the rank and SEP of any website with a proper global visibility. And eventually the site will attract more and more traffic. Read More »
The techniques used for search engine optimization (SEO) are generally grouped under the hat jargon: white hat SEO, gray hat SEO, and black hat SEO. While the white hat SEO are considered as acceptable SEO techniques, the black hat SEO techniques are considered unethical. The sites which employ techniques which will be severely penalized by search engines even to the extent of banning them from their search results. The grey hat SEO falls somewhere in the middle of white and black hat SEO techniques. Even though they employ questionable techniques, they may not attract the same kind of penalties from search engines as black hat SEO. Each of the SEO techniques is elucidated below along with their pros and cons. Read More »
Search engine optimization is essential for successfully promoting any business initiative. SEO has over the years emerged as an essential means of promoting the business. With the advent and increased use of internet in business promotion, the need for effectively aligning search engine optimization with marketing strategy is being increasingly felt. However, one needs to take care of certain points while working out a strategy for successfully integrating SEO with the marketing strategy. Below are listed certain points that will help you to promote your business and enable you to be a leader in the challenging world of intense business. Read More »