According to a report released by eMarketer, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates” one in four people worldwide are using social media. To be more precise, among 2.7 billion of the total internet population, a whopping 1.73 billion are expected to be on social networking sites by the end of 2013.   Modern publishers are quick to realize the importance of using social media to grow audience and on-site engagement. After all, it makes sense to be present where your audience is. But with the increasing number of users adopting social media to discover relevant content, the publishers need to be proactive to stand out from the crowd and  build a community around their content on the social media networks. Read More »
Guest blogging is an old standby in the SEO book which has stood the test of times and is still considered as one of the best practices to build your online brand. Considered as one of the best off-page strategies, guest blogging too has been through Google's surveillance to keep a check on those abusing this technique to build links for their sites. But unlike the other SEO practices, it hasn't lost its importance after the introduction the dreaded Panda & Penguin updates. Google has though brutally punished the malpractitioners. Read More »
Gartner report claims that 80% of gamified projects would fail. The problem is not with the Gamification concept itself, but the way people design their game mechanics.. The real value is in engaging and motivating your users at a deeper level.  Your game design should be based on your users journey. Every stage needs an understanding of users’ needs and desires and how you can give them a compelling experience. Read More »
On page and off page optimization are two most touted words in the field of search engine optimization. Though the on-page vs off-page debate is as old as Google, it is still an area of constant debate. But the truth is both are vital to the success of an online business. Though the world of SEO has changed forever with the evolution of social media, it is very important for online businesses to understand the relevance of these two processes in order to get organic traffic from search engines.. Read More »
The biggest misconception about gamification is that it’s all about games. But it isn't about games per se. Gamification is defined as the design approach for the application of game mechanics to non-game context. But to put it simply, gamification is the art of turning mundane into an engaging experience.. The “gamification” concept was derived from how people act and interact in gamified environments and the technique was applied to improve the user experience and user engagement in non-game scenarios. Read More »
As a online publisher, you are constantly striving to engage with your audience on so many levels that building an e-mail list often falls off the radar. But if you are not doing this right, it can cost you a lot in the long run. Having a strong email subscribers base is the most important tool you need to get your message heard and build a loyal readership. "If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.”- Corbett Barr from Think Traffic Even in this age of social media, email is the most effective way to connect with your target audience online. Read More »
Plagiarism in layman’s language is the act of duplicating others content or copying it without conferring upon due credit. To be more precise, the act of stealing others original idea and presenting it as your own is what you call plagiarizing. Some crappy writers and bloggers indulge into this dirty work just to earn some easy money. It’s not always possible for publishers to go through each content copy being published on their sites; they are bound to depend on the internal teams or freelancers. It’s the writers and editors’ responsibility to make sure the copies are plagiarism free as plagiarism is not only unfair it’s also a serious offence. It can even drag the publisher to court to combat a lawsuit filed against him or her. Read More »
After being a publisher for all these years, one of the industry trends that I've seen to revolutionize the way people communicate and share online is the onset of social era. Today, social networking sites constitute a good percentage of web traffic and have become an increasingly important source of distribution for modern publishers. Your audience is scattered on the different social networks and you need to connect with them and build a community of your own. Read More »
The shift in the publishing industry to online publishing medium has brought a revolution in the way news was produced and consumed. But with every opportunity comes a challenge. The low entry barrier, outdated tools, declining ad revenue, and continuous change in search engine algorithms combine with short-attention span of the online audiences has forced many online publishers to go out of business. Read More »
The economy of online newsroom is changing fast. News sources are getting more fragmented while the consumer is demanding more stories per day. Today, a successful online media business, produces content in multiple forms ranging from - news, infographics, videos, slideshows, reviews, multimedia to curated reader commentary. In addition to creating content, it also has to develop and manage  the social community on-site and on its social channels. Read More »