According to a stats by the Direct Marketing Association 65% of new customers are not completing their purchases online, and chances are they will leave and never come back. And another stats by Baymard Institute, a web research company in the UK, says 67.45% of online shopping carts are abandoned. So, the biggest roadblock in the holy grail of ecommerce conversion is shopping cart abandonment.. There are too many different factors that are responsible for a user to leave his shopping journey before the finish line. For example, shopping cart abandonment is higher for high value goods as visitors mostly fill up their baskets to make a wish list.  While, for ‘need’ type items the average abandonment cart rate is as low as 50%. However, at times, your user might be window-shopping, and has no intent to purchase.. Read More »
"Social media is now the #1 activity on the web—just think of all the other popular activities that used to reign supreme online. Now, social media is king." - Erik Qualman Social media has revolutionized the way we communicate and consume news online. A study says, 27% of time spent online in the US is spent on social networking sites.It's no surprise that the social media demographics have grown exponentially, over the past few years. And, most of your target audience too is a part of this 1.5 billion social media population. The social media wave is here to stay. So it's very important to strategize before you invest your time and money to boost your social media presence. Read More »
Social media is one of the best distribution mediums to get your content shared at zero-cost. To get maximum social media traction, it's very important to make your website social-friendly. Your website is your online real estate. So, you got to smartly utilize your website space and optimize your site for social sharing. Your website design should be deeply integrated with social media to make sharing as easy as possible. Placing the social media elements anywhere on the page won't make it user-friendly. Read More »
SEO has been reinvented post panda & penguin. The SEO tips & tricks   in this personalization age are targeted more towards humans than search engine crawlers. SEO techniques which would have increased your traffic earlier, can know make your site disappear from the search results. So, it's very important to ensure that your website's basic structure is in place and is in compliance with the update Google webmaster guidelines. SEO is not a rocket science. So, before you strategize to optimize your website, you need to review it for the most common SEO mistakes that you already might be making. Here are a few ways to self-audit your website for common yet deadly SEO mistakes.  1. Focusing on Wrong Keywords Keyword research  is still the most important part of a SEO strategy. It's all about marketing for the right audience. Read More »
Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. But choosing suitable keywords is an art. It includes figuring out what the people are looking for, so that you can be in the right place, at the right time, with the right content.. Read More »
As per statistics, there are 3.6 billion email accounts in 2013. Almost everyone, who has an access to internet, has at least one email address. As a digital publisher this is something of business for you. After all this is the most effective way through which you can get your message to reach your target audience and curb a niche of your own. An email list is one of the most important assets for an online business; from publishers to marketers. . Almost 56% of the businesses say they plan to increase their email marketing efforts in 2013. But before doing anything you should have a long enough list of subscribers at your credit to get the maximum benefit out of it. Before starting anything you should remember 25% of your data gets useless every year. Let’s look at few effective ways to grow your email list fast. Read More »
One SEO practice that still rules post Panda & Penguin updates is Guest blogging. And the reason why it still works is because it is the best way to build authority links. Also this most effective off-page strategy is a win win opportunity for both the guest blogger and the host blogger. The guest blogger gets a established platform to get introduced to its target audience. On the other hand, the host blogger gets well researched and high quality content for free.. However, even guest blogging isn't immune to Google algorithms if not done properly. For example, post Penguin update, bulk guest posting will get you in Google's bad books. So, here are few tips to create a cult guest blogging strategy in the post Penguin era.. Read More »
According to a report released by eMarketer, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates” one in four people worldwide are using social media. To be more precise, among 2.7 billion of the total internet population, a whopping 1.73 billion are expected to be on social networking sites by the end of 2013.   Modern publishers are quick to realize the importance of using social media to grow audience and on-site engagement. After all, it makes sense to be present where your audience is. But with the increasing number of users adopting social media to discover relevant content, the publishers need to be proactive to stand out from the crowd and  build a community around their content on the social media networks. Read More »
Guest blogging is an old standby in the SEO book which has stood the test of times and is still considered as one of the best practices to build your online brand. Considered as one of the best off-page strategies, guest blogging too has been through Google's surveillance to keep a check on those abusing this technique to build links for their sites. But unlike the other SEO practices, it hasn't lost its importance after the introduction the dreaded Panda & Penguin updates. Google has though brutally punished the malpractitioners. Read More »
Gartner report claims that 80% of gamified projects would fail. The problem is not with the Gamification concept itself, but the way people design their game mechanics.. The real value is in engaging and motivating your users at a deeper level.  Your game design should be based on your users journey. Every stage needs an understanding of users’ needs and desires and how you can give them a compelling experience. Read More »