Triggered emails are those emails which are automatically sent to your subscribers in response to an event performed or action taken by the subscriber on your site. The difference between normal batch and blast emails and triggered emails is that the later are sent after taking subscribers' data and action into consideration, making them more relevant and timely.
As per AdRoll, 98% of ecommerce shoppers leave without converting. Abandonment cost retailers $18 billion per year! But, abandoned carts are not always an opportunity lost; ecommerce sites have a chance to win back those lost customers by sending them recovery emails.
“It costs 6 – 7 times more to acquire a new customer than retain an existing one.” – Bain & Company Retaining a customer is as important as onboarding new customers.
The ultimate goal of every email marketing campaign is to increase sales. A survey from McKinsey & Company proves that email is the most effective marketing tactic to gain customers-nearly 40 times that of Facebook and Twitter combined.
The aim of every email marketing campaign is to get your marketing message in front of your audience in a personalized and engaging manner. With each email sent, your brand gets more visibility and exposure. The stats says, "58% percent of adult Americans check email first thing in the morning.
New feature announcement can be a great way to create excitement among existing customers and win back inactive users. The feature update emails should not be cluttered and focus should be kept on listing the benefits with clean visuals. A single call to action will be effective in convincing them to try it..   1.
Onboarding emails are a crucial part of every email campaign. Once a new user signs up, he might or might not trial run your app/service at all, simply because he is busy. It's very important to engage your first time users especially for SAAS companies.