A welcome email is one of the most powerful tools in your email marketing toolbox. According to the Demac Media, welcome emails have 320% more revenue per email than other promotional emails.  And 75% of your new subscribers expect a welcome email.  After reading this, you must be convinced that welcome emails are a critical component of your lifecycle email marketing.
SMS marketing is one of the most effective marketing channels available to businesses today. According to Mobile Marketing Watch, text messages have a 98% open rate, while email has only a 20% open rate. And, text messaging has a 45% response rate, while email only has a 6% response rate.
Email marketing has been around for more than two decades, but despite that lengthy history, marketers are still struggling with it. Why? Because it is continuously evolving and marketers find it tough to keep pace with changing trends. Though adopting new tactics is essential but what is more important is knowing the rules of email marketing on which your long-term success depends.
Photo Credit: Unsplash The mobile app space continues to grow by leaps & bounds. More and more apps are popping up in the app store every day. Though anyone can create a mobile app, creating an excellent app and expecting it to find success on the app store is a fast road to frustration.
Getting people to download your app is hard. Encouraging them to use and keep your app is just as hard, if not harder. The path to converting and retaining new mobile app users is to engage them early; that is why customer engagement is more important than ever for marketers.
Source: Unsplash There are many ways to market your e-commerce business, but nothing beats email marketing as it has a higher ROI than any other online marketing channel. According to Direct Marketing Association research, email marketing yields an average 4,300% return on investment for businesses in the United States.
  If you’re doing SMS marketing but not seeing any positive results, and you’re about to drop this channel from your marketing strategy altogether; thinking that this channel doesn't work anymore. Let me tell you it does.