If you’re doing SMS marketing but not seeing any positive results, and you’re about to drop this channel from your marketing strategy altogether; thinking that this channel doesn't work anymore. Let me tell you it does. Need more convincing? Check out these stats: 74% of respondents report an improved overall impression of businesses that interact with them via text messaging. Consumers who are sent text messages have a 40% higher conversion rate than those who are not sent any text messages. Now you must be convinced that it works and must be thinking why isn't working for your business. Well, I am about to tell you seven things you might be missing on but you shouldn't if you want good results from this channel. Read More »
  High AI adoption was seen in the high tech and telecoms, automotive and assembly, and financial services industries, while retail, media, and entertainment experienced medium AI adoption. – McKinsey report Whether you are a big retailer or a small-sized business struggling to make optimal use of big data, you need to implement AI to make your customers feel special as well as to drive sales at scale. Beyond basic personalization and product recommendations like “customers who bought this item also bought…” - AI is making a big impact on marketing, helping online retailers to enhance every step of the customer journey. Read More »
  Email marketing works, we all know that. For every dollar spent on email marketing, the average company sees an ROI of 38%. Also, 66 percent of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). Since it works so well, marketers spend a lot of time and resources to create good email campaigns that resonate well with their audience and elevates your brand experience. But what if you’re pressed for time and don’t have enough resources to deploy to this channel? After all, marketers are always pressed for time and resources.  Well, if you find yourself in that situation, you can use the step-by-step approach given below to create good emails campaigns in less time and budget. Read More »
Source: Unspalsh Are your push notifications generating the response you want them to? Perhaps you are not getting enough clicks on them, or they’re not generating any revenue for your app. No matter what it is, don't lose hope and curse your luck. Though achieving a good ROI from your push messages isn’t easy especially in this fast-paced mobile era, where an average person has 60-90 apps installed on their phone, and everyone is vying for the same eyeballs. However, there are a handful of push notification "hacks" you can use to engage your users and get good returns. Try these hacks the next time you send push notifications to improve your click-through rates. Read More »
  Email marketing is and will remain the most valuable tool in your digital marketing toolbox, as it drives higher ROI than any other marketing channel. “For every $1 spent on email marketing, the average return is $44.25.” Still, it doesn't mean sending emails will put you on the path to success, unless your email marketing strategy is fail proof.   But how do you know whether your email marketing strategy is good or not? Well, there are some signs which will show you if it isn't. Read More »
E-commerce companies invest a lot of time and resources to acquire new customers. While growth by acquisition is the fastest way to expand customer base (especially if you are new in business), but if you’re not investing in customer retention, then you are just being short-sighted. Now the best way to gauge whether you have successfully retained your customers so far is to look at your inactive customers.  While a full-fledged retention strategy discussion is for some other time, the first step to making amends (that is if you start just as we speak) is to bring the dormant customers back in the fold. According to Bain & Company, A 5% reduction in the customer defection rate can increase profits by 5 – 95%. Read More »
Website push notifications are one of the most effective marketing tools that allow you to communicate with your subscribers on all the devices be it mobile, tablet, or desktop. Savvy marketers are using this channel to grow traffic and to engage their customers in real-time, however, very few small businesses have realized its true potential. Having said that, there are a number of reasons as to why small businesses should be using website push notifications. Read More »
Email is not a new marketing channel, yet small businesses have many misconceptions about email marketing. In the past, only big brands could afford to send beautiful, timely, and highly personalized emails, not anymore. Still, many small businesses are overlooking this reality far too often and that too for all the wrong reasons. That is why I’ve put together a list of four common misconceptions small businesses have about email marketing and ways to overcome them. Read More »
In today’s highly connected digital world, marketers have access to real-time customer data than ever before to engage consumers in personal and relevant ways. At the same time, it’s becoming challenging to leave an impact on your customers with the avalanche of marketing messages. If the sole aim of your marketing strategy is to sell more, then you’ll not unlock any karma points in the long run. It’s easy to get a sale by throwing away discounts, but it’s harder to earn customer loyalty. Marketing strategies are no longer about the purchase; it’s about an engaged customer base. As the old saying goes “No one likes to be sold; everyone likes to buy." Gone are the days when marketing and selling meant the same. Read More »
Web push notification is not a new marketing tool anymore but is one that's under-utilized. This messaging channel is cost-effective and has the potential to bolster your outreach. But, many marketers are overlooking this marketing channel. Read More »