Email marketing works, we all know that. For every dollar spent on email marketing, the average company sees an ROI of 38%. Also, 66 percent of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association).
Source: Unspalsh Are your push notifications generating the response you want them to? Perhaps you are not getting enough clicks on them, or they’re not generating any revenue for your app. No matter what it is, don't lose hope and curse your luck.
Email marketing is and will remain the most valuable tool in your digital marketing toolbox, as it drives higher ROI than any other marketing channel. “For every $1 spent on email marketing, the average return is $44.25.” Still, it doesn't mean sending emails will put you on the path to success, unless your email marketing strategy is fail proof.
E-commerce companies invest a lot of time and resources to acquire new customers. While growth by acquisition is the fastest way to expand customer base (especially if you are new in business), but if you’re not investing in customer retention, then you are just being short-sighted.
Website push notifications are one of the most effective marketing tools that allow you to communicate with your subscribers on all the devices be it mobile, tablet, or desktop. Savvy marketers are using this channel to grow traffic and to engage their customers in real-time, however, very few small businesses have realized its true potential.
Email is not a new marketing channel, yet small businesses have many misconceptions about email marketing. In the past, only big brands could afford to send beautiful, timely, and highly personalized emails, not anymore. Still, many small businesses are overlooking this reality far too often and that too for all the wrong reasons.
In today’s highly connected digital world, marketers have access to real-time customer data than ever before to engage consumers in personal and relevant ways. At the same time, it’s becoming challenging to leave an impact on your customers with the avalanche of marketing messages.