Serial entrepreneurs can get inspiration from the strangest of things, even from a coffee machine. That’s how Ankit Maheshwari, his wife Nandini Rathi, and his brother Arjun Maheshwari came up with the idea for their newest venture - Betaout. Between them, they could already boast of building companies like Instamedia Network (acquired by a Dubai media company), Born Rich, and ContentCloud. “We (Arjun to be specific) had ordered an expensive coffee machine from one of India’s leading ecommerce sites,” says Nandini. It was delivered in a day’s time. But after a week, they received an email, offering a 25 percent discount on the same product. “It was our light bulb moment!” The incident helped them figure out a flaw with the marketing channels of ecommerce companies. Read More »
In a world where consumers have an infinite number of choices, marketing is a daunting task. There is a lot you need to know and do to get good returns from your marketing campaigns. And even if you're a data-driven marketer, you can easily go wrong and make mistakes. So, to help you get better returns from your online marketing, we’ve compiled a list of 16 tips. And, divided them into three easy-to-browse sections: Email marketing, Onsite marketing, and Content marketing to help e-commerce marketers capitalize on their marketing spend.. Read More »
If you run an e-commerce store, the chances are high that you might already be using website push notifications to communicate with your users. Push notifications are a powerful marketing tool to increase your mCommerce sales. But if your web push notifications are not giving you desired results then given below are five simple tips to use your web push notifications to its full potential.. Read More »
When people talk about popups they talk about its design, offer, and timing. Most marketers forget to mention one very important element, “ copy.” While that may seem like a small part of your popup, it plays a crucial role in grabbing your visitors’ attention and encouraging them to click on it. It's a marketer's ticket to getting better conversions from their popups. Read More »
Email marketing has been the most popular and effective online marketing channel for almost a decade. Stats says, “Consumers who receive marketing emails spend 83% more when shopping. Their orders are 44% larger, and they order 28% more often.” But, with almost every brand doing email marketing, it has become extremely important that you customize your emails according to your recipients for more relevant and targeted messaging. To improve your email marketing campaigns, segment your email subscribers for actionable insights. A study says that “Segmented email campaigns produce 30% more opens than undifferentiated messages. Read More »
Text messaging is an important channel for marketing because everyone has smartphones these days. It has become a great way for promoting products, particularly in the e-commerce business.. SMS marketing can be used as a form of engagement and marketing. In fact, a study by Open University revealed that around 86 percent of the people in the UK use text messaging every week and 13 percent would feel that people text more than in the past. With this in mind, it is important for marketers to make use of SMS marketing for your e-commerce company. In this article, we’ll take a look at how SMS marketing can be incorporated into your online store’s messaging and marketing. Read More »
Almost every company is using email marketing to engage their customers and retain them better. But, not everyone is getting the results they are hoping for. Well, why? With more and more brands fighting for your recipient’s attention, the success of email marketing campaigns boils down to just one thing: how good your email campaigns are to stand out in an inbox overloaded with marketing emails. To grab attention, your email campaigns need to be creative. Email marketing has little value without creativity. So, here are three examples of creative emails (from Welcome to promotional to browse recovery) to take inspiration from. 1. Fashion To Figure: Promotional Email Subject line: Cakes on a Plane! Creative subject lines can increase your open rates. Read More »
Marketing automation is no witchcraft. But mastering the automation process to send the right message to the right customer at the right time is what distinguishes pros from rookies. Even the most seasoned marketers are guilty of not using their marketing automation platform to its full potential. SiriusDecisions co-founder, John Neeson, stated that 50% of marketers admit they don’t leverage marketing automation to its full potential. So, it’s imperative to set your goals & have a plan before implementing it. Here are some specific ways that I’ve found to be highly effective and should work for you too. Read More »
Every business wants to turn their cart abandoners into buyers. But, when it comes to recovering these carts, most marketers only adopt the traditional approach to sending email reminders to visitors who have not completed their purchase. But, in this multichannel world, there are a number of ways to target these cart abandoners Though cart emails are an excellent way to bring back those lost shoppers, but if you're sending a single cart recovery email, you're not operating at your full potential? Why? Because there is much more to cart recovery than sending a generic abandoned cart email. Recovering cart is a process that requires a proper strategy. So it's crucial to formulate a multi-channel cart recovery strategy that will touch the customers at various touch points. Here's how to do that. Read More »
Most people (including marketers) hate popups: they consider them as an obstruction and thinks that they can only annoy visitors. But, the actual reality is very different, when used correctly popups can skyrocket your subscriber's count and conversions. Given below are three types of popups that every e-commerce company should use to increase their subscriber's count and conversions. Read More »