Marketing automation is no witchcraft. But mastering the automation process to send the right message to the right customer at the right time is what distinguishes pros from rookies. Even the most seasoned marketers are guilty of not using their marketing automation platform to its full potential. SiriusDecisions co-founder, John Neeson, stated that 50% of marketers admit they don’t leverage marketing automation to its full potential. So, it’s imperative to set your goals & have a plan before implementing it. Here are some specific ways that I’ve found to be highly effective and should work for you too. Read More »
Every business wants to turn their cart abandoners into buyers. But, when it comes to recovering these carts, most marketers only adopt the traditional approach to sending email reminders to visitors who have not completed their purchase. But, in this multichannel world, there are a number of ways to target these cart abandoners Though cart emails are an excellent way to bring back those lost shoppers, but if you're sending a single cart recovery email, you're not operating at your full potential? Why? Because there is much more to cart recovery than sending a generic abandoned cart email. Recovering cart is a process that requires a proper strategy. So it's crucial to formulate a multi-channel cart recovery strategy that will touch the customers at various touch points. Here's how to do that. Read More »
Most people (including marketers) hate popups: they consider them as an obstruction and thinks that they can only annoy visitors. But, the actual reality is very different, when used correctly popups can skyrocket your subscriber's count and conversions. Given below are three types of popups that every e-commerce company should use to increase their subscriber's count and conversions. Read More »
The marketing landscape is evolving rapidly; marketers must prioritize to stay ahead. The modern CMO’s have a broad area of responsibility, including acquisition, retention, loyalty, and driving actionable insights from analytics. These data-driven CMOs are constantly seeking new and innovative ways to engage their customers. Here is a look at the emerging trends that will shape up retail experience in 2017. Read More »
Email marketing offers the highest ROI of all marketing channels. But crafting good emails isn’t easy. While most marketers are focused on designing a beautiful email, writing a perfect subject line and a compelling copy, there are still more ways to optimize your emails for functionality, increased engagement and better conversion. Here’s our 8-point list to designing beautiful emails that most marketers commonly overlook. Read More »
“Betaout, the all-in-one e-commerce marketing automation software indeed proved to be a boon for FlowerAura. It helped us reach the right customer at the right time.” Started in the year 2010, FlowerAura is an online gifting portal that delivers fresh flowers, delicious cakes & chocolates and occasional gifts for in more than 200 cities pan India. FlowerAura prides itself on being a specialist in same day flower delivery across India. Talking about Betaout, one thing that lays the foundation of every following thing is that Betaout gives a single repository of all activities, events, intent, purchase, browsing history, social footprint and more, that too updated in real time. Read More »
  In a world where so many different marketing mediums exist, email marketing still rules them all. It has proven to be the most profitable online channel for businesses as it has a higher ROI than any other online marketing channel. According to one research by Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. And, according to Marketing Sherpa research, 60% of marketers say that email marketing is producing an ROI for their organization. That’s why each and every online business needs to capitalize on email marketing. Here are three ways to make your email marketing more effective over time: 1. Build a large email list More email addresses = more conversions. Read More »
Email marketers are getting smarter by the day. From sending batch & blast emails to triggering emails based on the activity and inactivity of customers in their online stores, in real-time, and across channels, smart marketers are leaving no stone unturned to make their email marketing as contextual and relevant as possible. But just sending different emails in your email cadence isn't enough; you need to implement them properly to leverage the most out of your email sends. A marketers' job is not just to get people's attention but also to drive them to take an action, whatever it is you want them to do. Read More »
One of the underlying rules of a successful business is to “know your customers.” But even in this advanced technology-oriented era, getting a complete picture of your targeted customers is hard to achieve. Today, every e-commerce marketer is using a number of tools to gain deep customer insight... We interviewed a lot of marketers, and it turns out that on average, a marketer uses five different marketing tools to get customer insights across different channels; some use as many as 10-12 marketing tools. But, the data remains fragmented. Read More »
The holiday season is the most important period of the year for online businesses. Why? Because, it’s a make or break period where an online retailer can generate a significant part of their yearly revenue, as high as 4o%. Also, the e-commerce sales are surging year-by-year making it more crucial than ever. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars. If you’re an e-retailer, you should be prepared to make the most of this holiday season. But most of the e-commerce companies focus more on attracting traffic rather than converting it. They forget that only attracting traffic doesn’t lead to increased revenue. That is why you should take every possible measure to increase your conversions. Here are five rules you can adhere to boost your e-commerce sales this holiday season. Read More »