Promotional Emails in Different Flavors
Every online business sends promotional emails these days and for a good reason: they work. But, not every brand is designing and crafting them in a manner that it captures the attention of its subscribers. Here are five great examples of promotional emails from online fashion retailers who are doing it right. Use them as inspiration to design your own promotional emails.   1. Use Creative Subject Line like Banana Republic Zoom   Subject line: Too hot out? Stay in and shop. As I received this email from Bananarepublic, it immediately captured my attention with its clever subject line. They have also effectively utilized the preheader space which compliments the subject line and exactly tells me what is in it for me. Clean and airy in design, they've used fantastic colors and image to stand out in the inbox. Read More »
First impressions are always important. Your welcome email is the first contact between you and your subscribers and the tone of these emails will play a major role in deciding whether your subsequent mails get opened by the subscribers or not. They should be designed in a manner that they create a good first impression, clearly show recipients the value of your business and encourage them to take a next step. Here are 3 great ideas along with inspiring real –life examples to get you started.   1. Give them Reward(s) to Get Started Incentivizing people is a good way to get them started. Offering them something like a coupon or discount will act as an instant motivator and will encourage them to become a new customer from a new subscriber. Here is an example: Zoom   Subject line: Welcome. Enjoy 20% off your next order. Read More »
Bringing traffic to your site takes hard work and once people are on your site you don’t want them to leave empty handed. But, converting visitors into customers on their very first visit is not easy.  As per stats, “On average, only 2% of customers make a purchase on their first visit to an online store”. Sometime people visit site's in browsing mode they come to your site browse few thing’s and leave your site without taking any other action. But, that does never mean that the transaction is over and you can’t convert these lost shoppers into customers. So what online business owners can do to ensure that these abandoners become loyal customers? Here are few things which an online site owner can do to convert these abandoners into sales.   1. Read More »
Product go out of stock on ecommerce websites frequently, it’s a common problem. But, the way you treat this situation will determine whether you will lose sales or gain sales because of it. You can use this opportunity to drive real revenue by simply giving people an option to be notified when that particular item is back in stock. Giving people this option will not only increase the chances of selling that specific product again to them, but it also gives you an opportunity to target them on the basis of their choices. Sending emails with similar suggestions and back in stock emails will increase the chance of people visiting your site again which in turn will boost your chances of selling to them again. Here are few emails which I received from Gilt. Read More »
Email marketing is one of the most effective form of online marketing. As per The Radicati Group research, “Business email will account for over 132 billion emails sent and received per day by the end of 2017.”The thing which make it so valuable and effective is that its permission based marketing. The people on your email list that is your recipients have given you the authority to send them messages. But, that does never mean that they want to receive mails from your side till eternity, as the preference of people keep on changing. Which make it essential that every email sent from your side gives recipients an option to remove themselves from your list and it should be as easy as it’s subscribing in your list. Read More »
Research shows normally ecommerce  visitors don’t get converted in the very first visit. As per AdRoll, “On average, 98% of ecommerce shoppers leave without converting.” Whenever someone comes to your website and leaves it without purchasing you should be sending them an email, it is a good way to stay in touch with them and encourage them to come back to your site. The chances of these people buying from your site increase the more they interact with you. And, if you can bring them back to your site again and again you’re more likely to get a sale. Here are four types of emails which you can send to these lost customers to induce them to revisit your site.   1. Read More »
Email is an effective channel when it comes to reaching customers. Also, it’s an extremely effective tool to increase your sales. "Consumers who receive email marketing spend 83% more when shopping." But, now a days inbox has become a very competitive place so you need to be very creative to get it opened. To make your email stand out in the inbox it’s not necessary that you spend lot on email campaigns, but you can use some simple tweaks to make it look appealing to your audience. Here are examples of few brands who are doing it right and how you can use them as inspiration to design your own email campaigns.   1. Kiehl's Promotional Email Focuses on Customers Preferences All brands send promotional messages but this one is slightly different. Most of these types of messages are really nothing more than sales pitches. Read More »
Email marketing is the most effective way to reach your targeted audiences who have given you permission to be in touch. “35% of online revenue comes from email.” But not every email is designed in a manner that it can make an impact on the mind of recipients and push them to take an action. To make the email campaign effective marketers should closely observe the audience and consciously create an email copy keeping them in mind. Here are six secrets which when followed can increase the effectiveness as well as ROI of your email campaigns.   1. Use Relevant & Compelling Subject lines Your recipient needs to open the email in order to increase the likelihood that they’ll check your offer, click on a link or share your content. Read More »
An email newsletter is one of the most effective email marketing tools which when crafted well can help you in engaging your customer with great content and convert him into a loyal customer. Once a customer opts in to a newsletter, it shows up in their inbox until he chooses to unsubscribe, so its a great way to market your business.  According to a National Client Email Report" (2013), 68% of marketers agree e-newsletters are the top email messages which helps to achieve their business goals, up from 45% in 2011. They can be used to inform, educate, engage and inspire your audience. Given below is an example from Made.com that sports a clean layout, beautiful visuals and just the right amount of content. Let's analyze it further to learn how to create one of your own. Read More »
Email marketing continues to outperform as the most ROI-driven digital marketing strategies for online businesses. According to the Direct Marketing Association, Email has an ROI of around 4,300%. Besides it’s a relatively inexpensive and extremely effective tool to get in touch with your subscribers and bring them to your site to buy. That said, a wrong strategic approach can prove costly for your email campaigns; still many marketers are making few basic mistakes which if not corrected timely can ruin their email marketing efforts. Here is a list of four things which marketers should avoid to dissuade customers and generate more conversions.   1. Read More »