In today’s highly connected digital world, marketers have access to real-time customer data than ever before to engage consumers in personal and relevant ways. At the same time, it’s becoming challenging to leave an impact on your customers with the avalanche of marketing messages.
Web push notification is not a new marketing tool anymore but is one that's under-utilized. This messaging channel is cost-effective and has the potential to bolster your outreach. But, many marketers are overlooking this marketing channel.
By now, you must be aware that live chat works. live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone says a study. For customers who chat prior to making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate as per Forrester.
Push notification is an important tool in a mobile marketers arsenal. It’s one of the best ways to increase your app engagement. But, to take your mobile messaging to the next level with push notifications, you’ll have to optimize your push messages.
Serial entrepreneurs can get inspiration from the strangest of things, even from a coffee machine. That’s how Ankit Maheshwari, his wife Nandini Rathi, and his brother Arjun Maheshwari came up with the idea for their newest venture - Betaout..
Serial entrepreneurs can get inspiration from the strangest of things, even from a coffee machine. That’s how Ankit Maheshwari, his wife Nandini Rathi, and his brother Arjun Maheshwari came up with the idea for their newest venture - Betaout. Between them, they could already boast of building companies like Instamedia Network (acquired by a Dubai media company), Born Rich, and ContentCloud.
In a world where consumers have an infinite number of choices, marketing is a daunting task. There is a lot you need to know and do to get good returns from your marketing campaigns. And even if you're a data-driven marketer, you can easily go wrong and make mistakes. So, to help you get better returns from your online marketing, we’ve compiled a list of 16 tips.