The marketing landscape is evolving rapidly; marketers must prioritize to stay ahead. The modern CMO’s have a broad area of responsibility, including acquisition, retention, loyalty, and driving actionable insights from analytics. These data-driven CMOs are constantly seeking new and innovative ways to engage their customers. Here is a look at the emerging trends that will shape up retail experience in 2017. Read More »
Email marketing offers the highest ROI of all marketing channels. But crafting good emails isn’t easy. While most marketers are focused on designing a beautiful email, writing a perfect subject line and a compelling copy, there are still more ways to optimize your emails for functionality, increased engagement and better conversion. Here’s our 8-point list to designing beautiful emails that most marketers commonly overlook. Read More »
“Betaout, the all-in-one e-commerce marketing automation software indeed proved to be a boon for FlowerAura. It helped us reach the right customer at the right time.” Started in the year 2010, FlowerAura is an online gifting portal that delivers fresh flowers, delicious cakes & chocolates and occasional gifts for in more than 200 cities pan India. FlowerAura prides itself on being a specialist in same day flower delivery across India. Talking about Betaout, one thing that lays the foundation of every following thing is that Betaout gives a single repository of all activities, events, intent, purchase, browsing history, social footprint and more, that too updated in real time. Read More »
  In a world where so many different marketing mediums exist, email marketing still rules them all. It has proven to be the most profitable online channel for businesses as it has a higher ROI than any other online marketing channel. According to one research by Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. And, according to Marketing Sherpa research, 60% of marketers say that email marketing is producing an ROI for their organization. That’s why each and every online business needs to capitalize on email marketing. Here are three ways to make your email marketing more effective over time: 1. Build a large email list More email addresses = more conversions. Read More »
Email marketers are getting smarter by the day. From sending batch & blast emails to triggering emails based on the activity and inactivity of customers in their online stores, in real-time, and across channels, smart marketers are leaving no stone unturned to make their email marketing as contextual and relevant as possible. But just sending different emails in your email cadence isn't enough; you need to implement them properly to leverage the most out of your email sends. A marketers' job is not just to get people's attention but also to drive them to take an action, whatever it is you want them to do. Read More »
One of the underlying rules of a successful business is to “know your customers.” But even in this advanced technology-oriented era, getting a complete picture of your targeted customers is hard to achieve. Today, every e-commerce marketer is using a number of tools to gain deep customer insight... We interviewed a lot of marketers, and it turns out that on average, a marketer uses five different marketing tools to get customer insights across different channels; some use as many as 10-12 marketing tools. But, the data remains fragmented. Read More »
The holiday season is the most important period of the year for online businesses. Why? Because, it’s a make or break period where an online retailer can generate a significant part of their yearly revenue, as high as 4o%. Also, the e-commerce sales are surging year-by-year making it more crucial than ever. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars. If you’re an e-retailer, you should be prepared to make the most of this holiday season. But most of the e-commerce companies focus more on attracting traffic rather than converting it. They forget that only attracting traffic doesn’t lead to increased revenue. That is why you should take every possible measure to increase your conversions. Here are five rules you can adhere to boost your e-commerce sales this holiday season. Read More »
Every email marketer hopes that its subscribers' open and read his emails, but the sad reality is that not every email gets opened. One of the biggest reasons for people not opening or reading an email is because the message they received isn't relevant to them and doesn't add any value to their inbox. So how can you make your emails more relevant? Using data marketers can create emails which are relevant, the type of emails that people will open instead of trashing them. Data gives you the power to stand out in people’s crowded inbox. Here are some great ways to use data in your email marketing campaigns. Read More »
Promotional emails are the staple of email marketing. Every email marketer knows that promotional emails are a great way to reach their audience and encourage them to buy, without spending a lot of money. But, to get the desired results from these email campaigns, it’s very important that you pay close attention to everything from subject line, to tone of the copy, to design basics. Here are five great examples of promotional emails from online businesses who know their stuff. Check them for inspiration and see what you can learn from them. Read More »
Email marketing is one of the most inexpensive and effective tools to stay in touch with your prospects and customers. And, when used smartly, it’s an extremely effective tool to increase your sales too. According to Capterra, when marketed through email, consumers spend 138% more than people who don’t receive email offers. But, that doesn’t mean email marketing is a bed of roses. When done right, it can increase your conversions; when done wrong, it can annoy your subscribers, and force them to dump your emails into their spam folder where your future messages will never be seen again. Here are four tips to prevent this mishap from happening. Read More »