Most marketers spend lots of time focusing on acquiring new customers as compared to retaining the older ones. While acquiring new customers is very important for every business, smart marketers understand that retaining customers is even more important as it can drive your profit up exponentially. Stats say, "It’s 5 times more expensive to acquire new customers than it's to retain current ones." If you want to retain your customers email marketing can be your valuable asset, it can help you to stay top of mind with your customers. But, with the batch & blast approach, email marketing too is not going to give you desired results. It's very important to send timely & targeted campaigns to your customers at critical points in their consumer lifecycle to increase their lifetime value. Read More »
With almost every brand doing email marketing, it’s tough enough for ecommerce retailers to encourage people to open their emails, forget about clicking and driving conversions from the same. But, with personalization you can help your emails stand out from the crowd and convert better. Your email campaigns stand a much greater chance for success with this approach. Personalization is the key to unlocking higher open and click rates but, more importantly, it’s the best way to dramatically improve conversions from your emails. Consider the stats from Aberdeen, “Personalized emails improve click-through rates by 14% and conversion rates by 10%. Read More »
Design plays a crucial role in determining whether people will read your email or will hit the trash button. If your design is not good, your email doesn’t get read. And with almost every brand doing email marketing, design has become even more important to make your email stand out in your customer's already crowded inbox. Too much of design errors like using loud colors, improper formatting, distorted layout etc. will ruin your brand's image and also your subscribers' willingness to open it next time. Here are few common mistakes which you should avoid when designing your email to make a good impression and to keep your email out of the trash bin.   1. Adding Inept Images in Emails The main goal of every email marketing campaign should be to enhance the engagement and increase the sales. Read More »
Getting people to subscribe to your mailing list is tough, but keeping them on it is even tougher. Engaging your email subscribers is very crucial to keep them on the list. But not every email is crafted to increase customer engagement. So, here are four ways to make your email campaigns more interactive as well as improve your open & click-through rates too.   1. Give Creative Twist to Your Subject Lines Have you been using the same type of subject lines for long? If yes, then it’s time to break the monotony. Explore a new approach and try a creative one. Since subject lines are critical to your response rate, do split test them before sending it to all of your list, and check the response to find out what works for you. Read More »
Promotional emails are the most effective way to stay in touch with your audience and also encourage them to buy from you. But rather than abusing this medium, learn the secrets to make your promotional mails effective without being annoying. We have earlier shown you some great examples of promotional emails. Here are few more real life examples to provide you inspiration and inject some life into your own promotional email campaigns.   1. Be Different & Persuasive like Banana Republic Zoom Subject line: No matter the weather, wear leather. I love this email from Banana Republic. It's clean, subtle and catchy all at the same time. The subject line of this message is very creative & persuasive, and rather than just plain selling, the copy is created to influence the subscriber with its expert tone. Read More »
Personalization is just one element of an effective email campaign, but it's a very important one. It's a great way to add a human touch to your email and grab your recipient's attention. The basic persoanlization can be done by addressing your customer with his first name in the email, adding a real person's name in the sender's field and adding sender's signature in the email. But for advanced personalization, you need an insight into your customer data. You can make your email messages more relevant by using your subscribers browsing or purchasing history and their preferences. Adding someone’s name to an email is the simplest and the easiest way to personalize your emails and increase your email open and click rates.  When you include your subscriber's name in the email it create a positive mental association between them and you. Read More »
If you're an ecommerce retailer or online marketer, you're probably already sending promotional emails. But, depending on your email cadence, you might be sending your  subscribers a number of promotional emails every month, so here's how you can make these email messages stand out from the crowd? If your emails are well designed they will always capture the recipient's attention. But, in case of promotional emails it’s especially important to quickly grab the recipients’ attention as these emails can be easily ignored or deleted. We have already shown you five striking promotional emails in part 1. Here are five more real life examples to show you how to do it right, so that your promotional emails get the success you are aiming for.   1. Read More »
Email marketing is one of the most cost-effective means which allow you to stay in touch with your customers. But keeping your subscribers actively engaged with your campaigns requires that you make the email relevant and as pleasant as possible for them. This can be done easily by using your customer preferences and actions to tailor your email according to their taste. Personalizing the emails will not only increase your open rates but it will also increase your conversions. As per Aberdeen Group, “Personalized emails improve click-through rates by 14%, and conversion rates by 10%”.  1. Personalize the Subject Line  A relevant, concise and personalized subject line will encourage your readers to open your email. On the contrary, if your subject line is not catchy enough your email will be deleted without being read. Read More »
If you ask any ecommerce store owner who is their biggest enemy, the answer would undoubtedly be the shopping cart abandonment.  As per a research conducted by Baymard Institute, on an average 67.89% of shoppers abandon shopping carts. No matter what type of product’s you are selling, if you sell online, you have to find ways to re-engage these lost shoppers to try to finalize the sale. You can’t leave this goldmine undug. Drawing these lost shoppers back to their purchases requires that you reach out to these audience with a targeted message. Crafting a cart abandonment message that convert is not as hard as it seems, if you know what to focus on. Here are few crucial elements which will determine the success of your message.   1. Read More »
If you run an online business, most likely you are already sending transactional emails. Since they’re triggered on the basis of a user’s actions, these emails tend to have the highest open rates across all categories of email. Normally marketers don’t pay much attention when crafting these emails, but these emails can boost engagement as well as sales. As people are more likely to read these emails, there stands an opportunity to increase your revenue by cross-selling your products after a purchase. Here are four such transactional emails to get inspiration from. 1. Welcome Emails This is the first email which a subscriber receives from your side, and these should be designed and crafted to create the right first impression. Also, these emails should encourage people to stay connected and give them a reason to become your customer. Read More »