“Remember that the best campaigns aren’t about you or what you want subscribers to do. They’re about your subscribers and what they want.” Most retailers think about email marketing when they sell a product or service online, but they only think about promotional emails and newsletters when doing so. They forget that marketing emails isn't limited to promo emails, it has a huge potential which is mostly left untapped by marketers. So, the more you can stay in touch, the greater your chance of getting their attention and convert them into customers. Here are a few emails which the marketers are sending to their potential audience and customers to increase engagement and build relationship with them. 1. Read More »
Welcome email is a no brainer even for the new marketers and is the first email to be sent out in every email marketing campaign. It also has the highest open and click-through rates. But, the biggest mistake most of the marketers make is, not designing this most common email campaign to get extra conversions. The welcome email is your opportunity to make a great first impression on your subscriber and it should be designed to encourage the recipients to engage with your brand, set the stage for future emails and even make their first purchase.. Take a look at this email from Gilt.com. It's a brilliant example of how to create a positive first touchpoint along with giving people a clear direction of what to do next. Read More »
Creating a loyal customer base is very important for every business as the cost of acquiring new customers, according to many surveys, runs five to six times more than the cost of retaining existing ones. Since you cannot meet your customers face to face, email is your best bet to engage your users. Sending emails to the ones who have already purchased from you or have subscribed to your site and have shown an interest in purchasing from you can definitely work. But, sending tons of emails to your customers or subscribers just to stay connected can backfire if not done properly. Your email campaign should be designed in a manner that they can help you in brand building and build trust with your audience.. Checkout these email loyalty campaigns to nurture your prospects & customers and drive them back to your site time and again. Read More »
An order confirmation email is the first of post purchase transactional emails which a customer receives from your side, so they should create a good impression and build your brand reliability. Also they serve a very important purpose for the recipient as they convey important information regarding the action taken by the user on your site. An order confirmation email details the order placed by the user with your store and helps in reducing post purchase anxiety. These emails have a very high open rate as customers expect and await them. That said, though the primary purpose of an order confirmation email is sending purchase details, these emails are also a great way to encourage repeat sales. So, you should put as much effort in designing them as you do in other transaction emails like cart abandonment and customer feedback emails. Read More »
The most important aspect of email marketing is that it gives you an opportunity to engage your users at every touch point. So show your customers that you care by sending them email campaigns with an aim to build a relationship rather than just to sell. There are a number of triggered emails from welcome to win back which can be used to drive up your engagement and sales. But thank you email is one such email which when used effectively can encourage your prospects/customers to become loyal customers. These emails are a great way to show your prospects as well as customers how much you care for them and how valuable they are for your business.. A thank you email is a great opportunity to engage your visitors/subscribers. Read More »
Email marketing campaign is to increase conversions. But besides having an effective call to action, you must know how to optimize your email campaign to drive your subscribers to take action at the right time. Urgency is one tactic which when used correctly can prove very useful in lifting conversions. So, email campaigns which conveys a sense of urgency can compel the subscribers to take an instant action.. Depending on your offer, you can create urgency in your emails in many ways. Starting from email subject lines that convey a sense of urgency to email copy with a time-sensitive offer to take action right now and an effective call to action. Words like "urgent", "important," “act now”, “limited time only”, “buy now”, and “hurry” are all great word cues to initiate your prospects/customers to take quick action. Read More »
Almost every email campaign is designed to market something, be it a product, service, or content. And no matter how well designed your email is, you need to be clear about your objectives, i.e. what action you want your subscribers to take to increase your email marketing conversions. A compelling call to action is the most important element of an email. The CTA should be designed and placed in a manner that your readers don't end up missing it. It's very important to clearly tell the readers what they have to do once they have opened the email. Most email marketers when creating an email campaign pay more attention to the subject lines, design and content of the email, they tend to forget that these things can only increase the open rates of the email. Read More »
For ecommerce companies, having a wish list feature is an opportunity to convert visitors into customers even when they are not ready to make an initial purchase. Normally people add products in the wishlist if they really like it but have no immediate need or intention to buy it. But as a retailer what you can do to ensure that they come back to make a purchase is send them relevant campaigns using the valuabale data from their wishlists. They need to be nudged gently to encourage them to return to the site and buy the product.. Most of the ecommerce sites are giving people an option to create a wish list, but they are not utilizing this data to target people and boost their sales. When a customer adds something to their wishlist you can trigger emails with more relevant and personalized offers & recommendations. Read More »
Most of the marketers do email marketing with a motive to increase engagement and earn higher revenue, but not all email campaigns are created keeping this in mind. The inbox has become a very competitive place and as a marketer you need to gain a competitive advantage to stand out and stay in your customers' inbox. So, it’s essential for you to send emails that not only catch the reader’s eye but also serve the basic purpose of driving more engagement and revenue. Here are few emails campaigns that are sent based on the action taken by the customers. Learn how to transform your email approach by sending the right message to the right person at the right time and get the most out of your email campaigns.   1. Read More »
  "A typical software company has less than a 2% conversion rate on their free trials." And to alter your customer behavior, email marketing has proven to be the most effective medium to increase your conversions. Not only does the lifecycle emails will drive your conversions, but will also help you drive more engagement with your product. Lifecycle email marketing is a powerful way to help you both acquire customers at the top of the funnel and ensure they become active users, drive engagement, retention, and convert them into loyal customers. Check out some of the best email marketing examples for SAAS and get inspired to send your own effective email marketing campaigns.   Personal Welcome Email from Founder We have earlier talked about the Founder welcome email and how it has a very positive response on the customers. Read More »