The marketing landscape is evolving rapidly; marketers must prioritize to stay ahead. The modern CMO’s have a broad area of responsibility, including acquisition, retention, loyalty, and driving actionable insights from analytics. These data-driven CMOs are constantly seeking new and innovative ways to engage their customers.
Email marketing offers the highest ROI of all marketing channels. But crafting good emails isn’t easy. While most marketers are focused on designing a beautiful email, writing a perfect subject line and a compelling copy, there are still more ways to optimize your emails for functionality, increased engagement and better conversion.
“Betaout, the all-in-one e-commerce marketing automation software indeed proved to be a boon for FlowerAura. It helped us reach the right customer at the right time.” Started in the year 2010, FlowerAura is an online gifting portal that delivers fresh flowers, delicious cakes & chocolates and occasional gifts for in more than 200 cities pan India.
  In a world where so many different marketing mediums exist, email marketing still rules them all. It has proven to be the most profitable online channel for businesses as it has a higher ROI than any other online marketing channel. According to one research by Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States.
Email marketers are getting smarter by the day. From sending batch & blast emails to triggering emails based on the activity and inactivity of customers in their online stores, in real-time, and across channels, smart marketers are leaving no stone unturned to make their email marketing as contextual and relevant as possible.
One of the underlying rules of a successful business is to “know your customers.” But even in this advanced technology-oriented era, getting a complete picture of your targeted customers is hard to achieve. Today, every e-commerce marketer is using a number of tools to gain deep customer insight...
The holiday season is the most important period of the year for online businesses. Why? Because, it’s a make or break period where an online retailer can generate a significant part of their yearly revenue, as high as 4o%. Also, the e-commerce sales are surging year-by-year making it more crucial than ever. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S.