Triggered emails are those emails which are automatically sent to your subscribers in response to an event performed or action taken by the subscriber on your site. The difference between normal batch and blast emails and triggered emails is that the later are sent after taking subscribers' data and action into consideration, making them more relevant and timely. Stats says, Triggered emails have 50% higher open rates than non-triggered emails as they are relevant, valuable and timely. This means better customer experience and hence improved conversions. Though there is virtually no limit to the number of triggered campaigns you can create, here are some of the common event-triggered emails; welcome emails, thank you emails, abandoned cart email, transactional emails, post purchase emails, win-back emails. Read More »
As per AdRoll, 98% of ecommerce shoppers leave without converting. Abandonment cost retailers $18 billion per year! But, abandoned carts are not always an opportunity lost; ecommerce sites have a chance to win back those lost customers by sending them recovery emails. According to market research, you should contact your buyer within the first hour of shopping cart abandonment for maximum conversion rates. The emails might include a limited period offer, free gift or reduced prices to gently nudge those lost shoppers to finish their incomplete transaction. Following up with cart abandoners by email can yield very high conversions. So, here is a list of some of the fabulously executed abandoned cart email campaigns to get inspired.   1. Read More »
“It costs 6 – 7 times more to acquire a new customer than retain an existing one.” – Bain & Company Retaining a customer is as important as onboarding new customers. A new customer needs hand-holding in initial stages of engagement but as he moves through different lifecycle stages in your sales cycle, your emails can be the best way to nurture him, build relationship and keep him engaged. Also, sending timely reminders is not just a good way to induce him to take an important action but can increase your conversion many folds. Here are some of the hand-picked examples of retention emails from SaaS companies. See how they are encouraging their users to do various activities and events to increase their customer lifetime value. You an start sending a retention email as early as 1-2 weeks to your new users who have been inactive. Read More »
The ultimate goal of every email marketing campaign is to increase sales. A survey from McKinsey & Company proves that email is the most effective marketing tactic to gain customers-nearly 40 times that of Facebook and Twitter combined. But, at times marketers tend to forget that the vital objective of an email campaign is to keep your customers engaged and build trust rather than doing the selling. Here are few excellent examples of targeted emails to turn your prospects into customers.   1. LimeRoad Email Driven by Subscriber's Browsing History LimeRoad uses browsing behavior of users to send intelligent recommendations. They know that targeted emails will encourage subscribers to visit the site again, which in turn will increase their conversions and sales. The email is simple and clean in design. Read More »
The aim of every email marketing campaign is to get your marketing message in front of your audience in a personalized and engaging manner. With each email sent, your brand gets more visibility and exposure. The stats says, "58% percent of adult Americans check email first thing in the morning." With that said, the challenge is to send emails that are relevant & engaging to your audience and clearly outline “What’s In It For Them.” So, tell them up front why they should subscribe. Here are few unconventional ideas to stay top-of-mind with recipients without looking like you are promoting yourself. 1. Kate Spade's Newsletter Informs & Entertains Kate Spade's beautiful newsletter offers a clean & high contrast design to highlight the important message of asking the subscribers to add them to their email address book. Read More »
New feature announcement can be a great way to create excitement among existing customers and win back inactive users. The feature update emails should not be cluttered and focus should be kept on listing the benefits with clean visuals. A single call to action will be effective in convincing them to try it.   1. ASANA minimalistic template is an attention grabber Subject line: Introducing Inbox from Asana A visually appealing email with a single screenshot, bullet points explaining the feature and a prominent call to action. The two column layout leaves maximum impact with equal focus on the amount of information and the visual. [caption id="" align="alignnone" width="400"] ASANA minimalistic template is an attention grabber[/caption] Zoom     2. Read More »
Onboarding emails are a crucial part of every email campaign. Once a new user signs up, he might or might not trial run your app/service at all, simply because he is busy. It's very important to engage your first time users especially for SAAS companies. The early days when a user has signed up for your product or service, is also the time when they are hoping to hear from you and may have any questions about using your services. Onboarding messages done right can give a little push to get them started without coming across as pushy. Onboarding emails helps you to engage your prospects and find value in your product to get them into action. Onboarding email involves a mix of polite pitching & educating your users to start using your product.   1. Read More »
For SaaS companies, a free signup doesn't mean the subscriber is going to use the service and will ultimately convert. So, the main purpose of a welcome email is not to pitch right away but to keep the trial users and new customers engaged. Welcome emails generate 4 times the total open rates and five times the click rates compared to promotional emails. The welcome email should speak to the reader in a personalized tone, have a compelling subject line & copy, timely delivery, and a strong call-to-action.   Welcome Email Subject Lines 1. Welcome to [Company Name] 2. [Account Name], welcome to [Company Name]! 3. Get started with [Product Name] 4. Welcome to your [Product Name] free trial! 5. Welcome to [Product Name] - Getting Started   1. Read More »
One-size-fits-all marketing campaigns are a thing of the past now. Delivering personalized content to your audiences is considered as the top tactic to deliver relevant and engaging content. A study by Experian Marketing Services found that personalized emails generate six times higher transaction rates and revenue per email than non-personalized email. So, sending personalized email campaigns can make your customers all the more interested and can significantly increase your conversion rates and build brand loyalty. How to Personalize Your Emails You can send personalized emails based on the user's past actions, on-site behavior and purchasing patterns or simply by using the recipient's first name, last name in the subject line and body of the email. Read More »
An email campaign doesn't end with the sale. Post purchase emails play a vital role in the customer lifecycle and is a great way to keep in touch with your old customers to build a loyal customer base. The post purchase review emails are a great way to get feedback from your old customers and build brand loyalty by keeping your brand top of mind. Customer feedback not just adds credibility to your company but also helps in making your product pages standout and helps you to boost your search engine rankings. Today’s buyer is doing a lot of research online and is increasingly consulting product reviews when evaluating possible purchases, so inviting your customers to add a review of the products they have bought can be a game changer.   1. Read More »