The holiday season is the most important period of the year for online businesses. Why? Because, it’s a make or break period where an online retailer can generate a significant part of their yearly revenue, as high as 4o%. Also, the e-commerce sales are surging year-by-year making it more crucial than ever. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S.
Every email marketer hopes that its subscribers' open and read his emails, but the sad reality is that not every email gets opened. One of the biggest reasons for people not opening or reading an email is because the message they received isn't relevant to them and doesn't add any value to their inbox.
Promotional emails are the staple of email marketing. Every email marketer knows that promotional emails are a great way to reach their audience and encourage them to buy, without spending a lot of money. But, to get the desired results from these email campaigns, it’s very important that you pay close attention to everything from subject line, to tone of the copy, to design basics.
Email marketing is one of the most inexpensive and effective tools to stay in touch with your prospects and customers. And, when used smartly, it’s an extremely effective tool to increase your sales too. According to Capterra, when marketed through email, consumers spend 138% more than people who don’t receive email offers. But, that doesn’t mean email marketing is a bed of roses.
Every email you send to your subscribers is an opportunity to connect with them, stay top-of-mind, and increase your conversions, but only when your messages land in their inboxes. Reaching to your customers and prospects inboxes isn’t that tough if you simply know how to keep yourself out of their spam folder.
Smart marketers know that acquiring people is tough, but retaining them is even tougher. To improve customer retention, it’s essential that you build their loyalty towards your brand. That can be done by showing how much you value them, by targeting them with personalized, relevant content and offers to encourage them to stay connected with your brand and keep them coming back for more.
Attracting people to your online store is tough, but losing them before they convert into a customer is easy. As per stats, the average conversion rate of an online store is as low as 2 to 3 percent.