Personalization is just one element of an effective email campaign, but it's a very important one. It's a great way to add a human touch to your email and grab your recipient's attention. The basic persoanlization can be done by addressing your customer with his first name in the email, adding a real person's name in the sender's field and adding sender's signature in the email.
If you're an ecommerce retailer or online marketer, you're probably already sending promotional emails. But, depending on your email cadence, you might be sending your subscribers a number of promotional emails every month, so here's how you can make these email messages stand out from the crowd? If your emails are well designed they will always capture the recipient's attention.
Email marketing is one of the most cost-effective means which allow you to stay in touch with your customers. But keeping your subscribers actively engaged with your campaigns requires that you make the email relevant and as pleasant as possible for them. This can be done easily by using your customer preferences and actions to tailor your email according to their taste.
If you ask any ecommerce store owner who is their biggest enemy, the answer would undoubtedly be the shopping cart abandonment. As per a research conducted by Baymard Institute, on an average 67.89% of shoppers abandon shopping carts. No matter what type of product’s you are selling, if you sell online, you have to find ways to re-engage these lost shoppers to try to finalize the sale.
If you run an online business, most likely you are already sending transactional emails. Since they’re triggered on the basis of a user’s actions, these emails tend to have the highest open rates across all categories of email. Normally marketers don’t pay much attention when crafting these emails, but these emails can boost engagement as well as sales.
Every online business sends promotional emails these days and for a good reason: they work. But, not every brand is designing and crafting them in a manner that it captures the attention of its subscribers. Here are five great examples of promotional emails from online fashion retailers who are doing it right. Use them as inspiration to design your own promotional emails. 1.