As per AdRoll, 98% of ecommerce shoppers leave without converting. Abandonment cost retailers $18 billion per year! But, abandoned carts are not always an opportunity lost; ecommerce sites have a chance to win back those lost customers by sending them recovery emails.
According to market research, you should contact your buyer within the first hour of shopping cart abandonment for maximum conversion rates. The emails might include a limited period offer, free gift or reduced prices to gently nudge those lost shoppers to finish their incomplete transaction. Following up with cart abandoners by email can yield very high conversions. So, here is a list of some of the fabulously executed abandoned cart email campaigns to get inspired.
1. Kate Spade Abandoned Cart Email Offers a Discount Off Next Purchase
Kate Spade sends a reminder email to their customers that they’ve left an item without purchasing, and also included in a 15% discount coupon to stand out! The email also includes a direct link to the shopping cart besides including inks to some other products the customer might be interested in.
2. Ralph Lauren Abandoned Cart Email is a Gentle Reminder
Ralph Lauren sends a gentle reminder email arousing urgency so that the lost customers are tempted to complete their incomplete transaction.
3. Purity Products Abandoned Cart Email Offers Discount & Free Shipping
Purity Products offers a promotion code for free shipping besides offering a discount to earn back the lost sales.
4. Cox & Cox Abandoned Cart Email Includes Your Selected Items
Cox & Cox knows that showing your selected items images will help you recall the transaction that you’ve left incomplete. A good sales recovery campaign should make it easy for customers to get back to your website as quickly as possible. And, this email takes care of that with its simple format and a clear call to action ‘Complete your Order.’ This surely has a better chance of converting the lost customers.
5. Adidas Abandoned Cart Email Strikes a Strong Emotional Connect
Adidas abandon cart email is designed to strike a strong emotional connect and create urgency to motivate their lost customers to complete their transaction.
6. Airbnb Abandoned Cart Email Convinces Customers to Take a Action
Airbnb abandoned cart email not just reminds their lost customer to continue with the booking but also tries to build trust by including a link to what other people have said about them. Besides the vacation rental portal also includes links to few other places you might like.
7. Anthropologie Abandoned Cart Email Tempts with New Arrivals
Anthropologie abandoned cart email is a gentle reminder to continue your shopping. Besides including your shopping cart directly in there, it also gives you a direct link to new arrivals just in case you have changed your mind and looking for more options.
8. PotteryBarn Abandoned Cart Email Includes Address of Closest Retail Store
PotteryBarn goes a step further to target its lost shoppers through geotargeting. The store has included its closest retail store for the local customers, just in case the customer is looking to purchase offline.
9. Dollar Shave Club Abandoned Cart Email is Creative to the Core
Dollar Shave Club, a subscription-based service has designed one of the most creative abandoned cart email that appeals to the customers with its great design, creative copy and builds trust by including testimonials. The Dollar Shave Club even includes its top offerings to help you with the selection process.
10. ProFlowers Abandoned Cart Email Offers Incentives Galore
ProFlowers abandoned cart email is designed beautifully and offers incentives including discount & a vase as a free gift to bring back its lost customers. The email copy also mentions reduced shipping costs as an additional incentive giving its customers more than one reason to come back and complete their transaction. Lastly, ProFlowers has also included other bouquets recommendation you may like.
11. NeimanMarcus Abandoned Cart Email Creates Urgency
NeimanMarcus has designed a perfect reminder email for abandoned cart shoppers. The email subject line “Don’t forget! You have items in your shopping bag!” is informative and concise. The copy to conveys urgency while showcasing new arrivals; the email is simple yet effective.
12. Bed, Bath & Beyond’s Cart Abandonment Email Creates Offer with Urgency Asking for Immediate Action
The retailer has created a great informative message including limited period offers & benefits, including free shipping above fixed price. The footer includes important links and information including the option to set your email preferences.
13. Nordstrom’s Cart Abandonment Email Pitches Free Benefits
Nordstorm’s cart abandonment message appeals with a personalised tone, “Still thinking it over?” The email also adds a reminder for free shipping & returns to let the subscriber complete his shopping. The email also includes important information regarding exchange and returns to convince you to take quick action.
14. Walgreens Cart Abandonment Email is Personalised & Relevant
Walgreens has personalised their cart abandonment email with first and last name with a brief and relevant copy. The email is highly relevant offering additional discounts on your “Saved Items.” Additional offers are highlighted too with strong call-to-action buttons to grab attention.