Win back emails are designed to encourage inactive users to visit your site again. These emails are sent to customers who’ve not done any purchase in last few weeks or months. Generally, win-back emails shows your customers that you care about them and you might even offer them a special discount to get back their business. For an ecommerce site designing an effective win back email is very crucial as acquiring a new customer costs substantially greater than retaining an old one. These emails are very effective in reengaging inactive users and increase revenue and profitability.
The smart marketers at ebuyer have sent a email that appeals to the users by striking an emotional cord. They have also tried to encourage their users to come back to their site and check out the improvements on their website, checkout more product lines and reduced prices too.
Delivery.com is trying to go the extra mile by offering its lost customers a discount on their next purchase.
The online marketplace wants you back and has smartly designed its win-back email around its limited period offer.
Netflix win-back email just wants you in without offering any additional incentives.
Bed, Bath & Beyond’s win-back message includes a discount offer for any item the subscriber wish to pick.
Crocs offers a clear & simple win-back message with a promo code for subscriber’s next purchase above a fixed price while it has prominently included an option to update your email preferences so as not to come across as too salesy.
Dick’s Sporting Goods win-back message is designed to convey urgency with a “single day” discount offer to drive immediate action from the subscribers. The added urgency makes it a really enticing message.
Bath & Body Works win-back message sticks to the offer with almost no text. The subject line itself entices the subscriber to open up instantly, “We’ve Missed You! $1 Shipping – Today Only! Details Inside.” The preheader message too offers special shipping charges.
Chico’s win-back email makes an impact with the imagery giving it a human touch. The friendly message aims at re-engaging the lost customers by getting them excited about what they’ll experience when they return, “It’s the perfect time to give us another try with our most colourful collection.” The email also includes a discount code and free shipping on minimum shopping amount.
Crocs win-back email asks old subscribers to opt-in again and verify their subscription to avail discount and other email promotions.
Birchbox email has a crisp and clean design with great font and color contrast. The email includes an offer in primary call to action while the secondary call to action aims to upsell.
This email is effective because it has crisp and clean design with a clear focus on the offer. The email also includes useful links in the footer to adjust email preferences along with links to their social profiles.
Sephora has used bright colors and a pop up to capture their readers attention and make the email look more appealing. The email also includes 2 different call to action for online shoppers & in store shoppers. The footer includes an offer for iPhone users which can be directly added to their passbook so there is no need to print the coupon later thus driving them to take immediate action.
Travelocity win back email is not only eye catchy for its excellent use of images but the email campaign matches the brand’s look and feel. The template is effectively customized to highlight their logo’s color theme. The email has also been creatively personalized by using the first & last name of the subscriber throughout; from pre-header to offer card to make customers all the more interested.