Automated email marketing has an enormous amount of potential for ecommerce stores and online retailers if done correctly. All thanks to the growing number of email accounts, and their utility in today’s day and age. According to studies, the total number of email accounts worldwide is going to increase from nearly 4 billion to 5 billion by the end of 2017. Automated email marketing campaigns are going to drive more than 800 billion dollars in online sales. These are going to be the emails from online stores using targeted email marketing services to reach out to customers in a highly-personalized and contextual manner.
Automated Email Marketing is said to have produced a return of $38 for every $1 invested, i.e. a whopping ROI of 3800%. Given such impressive statistics, it becomes essential for e-commerce stores to leverage on the potential of email marketing using targeted email marketing services such as Betaout. In this article, we’ll share 7 types of automated email marketing campaigns (with examples) that you need to be sending for your ecommerce stores:
1. Welcome Email
A Welcome Email is an automated email marketing message that is sent by an online store when a new user signs up for their service or newsletter. The Welcome Email Campaign focuses on educating new email subscribers or customers about your brand, including your products or mission statement. This series of emails, sent over the course of a week or more, is key to engaging your customers and introducing them to your brand values.It puts one in control of how new subscribers are introduced to the brand. According to studies, subscribers who receive welcome emails show 33 percent more long-term engagement with a brand and are much more likely to make a purchase.
2. Cart Recovery Email
Cart Recovery refers to targeting cart abandoners (users who leave items in their shopping carts) with timely-triggered and contextually relevant automated email marketing messages, enticing them to complete the purchase and hence mitigating cart abandonment. Using a comprehensive Cart Recovery solution is arguably the most effective way to retarget abandoning customers and recover lost carts. Targeted email marketing services like Betaout allow e-commerce marketers to set-up a composite re-targeting drip campaign, which engage cart abandoning customers in a timely manner.
3. Win-Back Emails
Win-Back automated email marketing is instrumental at the Recovery stage of your customer’s lifecycle, where you need to identify the churning or about-to-churn customers and get them to stay. The Win-Back Series focuses on at-risk or already-churned customers to win them back and encourage them to re-engage and repurchase using targeted email marketing services. An effective Win-Back Series rebuilds your relationship with unhappy or indifferent customers and renews their interest in your brand.
4. Special Events Email
Emails which are sent to customers on special occasions such as their birthdays and anniversaries go a long way in building strong customer relationships. Not only does it make the customer feel special, it helps establish the fact that you care about them. Moreover, in today’s era of personalization, customers want brands to acknowledge their important – and an automated email marketing message on special events such as these does exactly that.
5. NPS Feedback Email
Net Promoter or Net Promoter Score (NPS) is a technique that is used to gauge the loyalty of a company’s customer relationships. It measures the likelihood, that someone will recommend your company to people they know, on a scale from 1 to 10. It’s a quick, easy, and inexpensive way to gauge how well your business is doing in terms of delighting your customers. Ideally, it should be sent to customers who have recently made a purchase with your store using targeted email marketing services.
6. Order Updates Email
Order updates and transaction confirmation emails are essential for an ecommerce business. Customers who are waiting for their package to be delivered are most probably feeling excited and sometimes even a bit nervous. If you can provide them with timely updates about the status of the product they ordered using targeted email marketing services, e.g. order has been placed, packed, shipped, order has reached your nearest hub, and so on, you can make their wait ever more exciting.
7. Product Recommendation Email
The number one goal of targeted email marketing services is to deliver value and offer relevance to your audience. That means products or services that not only that they want but ones that they need. If you really want to deliver value to your customers, you have to pay close attention to how they interact with your brand. What products they look at when browsing the website, which ones they order and are happy with. You need to connect the dots and make recommendations that are tailored to their needs, according to what data you have on them using targeted email marketing services.
These 7 ideas for an automated email marketing campaign can be used by an ecommerce business across any vertical. Now it is up to you to take action. Go through your marketing strategy, and analyze what you’ve been doing well and what needs to be improved. This article can serve as a list of inspiration for your future marketing campaigns using targeted email marketing services.