Welcome emails are a great way to leave a lasting first impression on your prospects and can make a huge difference in how a consumer views your brand. Econsultancy says 64% of consumers expect to receive a welcome email within 15 minutes of subscribing. A good welcome series usually has about 3-5 emails spanning over a time frame. These emails are a great way to engage your customers early.
Welcome emails can be automatically triggered by your marketing platform based on when a visitor subscribes to your website or becomes a registered member, downloads free goodies, or purchases a product, etc.
The welcome email may also contain important signup details, special offer or outline exclusive content the subscribers can look forward to in the future emails.
Lee Jeans welcome email series featured a special welcome discount to its first time subscriber. And with this second email in its welcome series, it reminds the subscriber to avail the special discount on their next purchase thus creating a sense of urgency.
The message also tries to engage the subscriber to take a quiz to receive free shipping & returns. Lee’s welcome campaign does a great effort in building a relationship with the customers.
Crate & Barrel is known for their email campaigns. The retailer has successfully managed to engage its prospects & customers with its email marketing campaign. And, the second of its welcome series email is a great example that shows the brands personality.
Retailer Dorothy Perkins knows that its very important for your email subscribers to trust you for an email campaign to work. So, the retailer has taken its first step to build that trust by designing its welcome email by asking the subscribers to add them to their address book. The email also sets out the expectations for email frequency by including it in the message so to arouse the subscribers interest in their future emails.
Another welcome email from the retailer’s welcome series includes a discount on your next purchase but also serves multiple purpose without distracting the subscriber. The single call to action stands out on the top. A structured layout with clean design makes it an attention grabber.
Made.com email keeps it simple with a quirky & concise message that tells you everything you need to know. The furniture retailer does effective brand building with its header image but the main focus is still on the offer. The font, shape and color add to the design of the email.
Everlane focuses on a simple and minimal email design, but they have included the same call to action on the top and at the bottom to retain the focus. The email has used its press coverage to influence the recipients and help build trust in the band.
The fashion retailer’s email is unconventional but beautifully designed to engage the subscribers early. The pre-header attempts to get the recipient involved by asking them to vote on whether they love or hate the email design. The rest of the email also keeps its focus on engaging the subscriber by encouraging them to visit the company blog and become a part of their social media community. The email also includes resourceful links like the option to request a catalog, mobile alerts besides an option to update your email preferences.
Banana Republic welcome email is clean and simple in design with minimum but well written content. The email clearly sets the expectations by including the benefits the subscribers will receive in their future emails to get them hooked. The footer of the email include few key links including setting the email preferences & Free shipping & returns notification.
Innocent.com welcome email has a unique design to grab the recipients attention. The subtle layout is designed to deliver the message with an effective copy. The creative imagery integrates links to the company blog and social media profiles and encourages people to stay connected. The email copy clearly conveys what subscribers should expect in the future emails and sets expectations of things to come.