At the end of the day, when you look at the promotions, offers, free shipping coupons and lead nurturing emails — email marketing is about building relationships with your prospects and customers. With emails, you can foster a deeper, one-on-one relationship with your audience. Taking the time to develop a thoughtful and engaging email marketing campaign can help ensure your emails are being opened and read instead of getting trashed.
Email marketing is much more than just blasting a vast number of promotional content to prospective customers and waiting for a positive outcome.
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