E-commerce as an industry is on a track of exponential growth, with studies estimating global eCommerce sales to hit upwards of $4 trillion by the end of this decade. Magento is one of the most popular e-commerce platforms in the world, with more than 250000 merchants using it around the globe. With so much opportunity to grow, engaging with customers effectively has become one of the most important aspects of building a successful e-commerce store.
Internet usage on desktops still accounts for more than 40% of the time people spend online, despite the remarkable rise of mobile internet. Counterintuitively, the advent of mobile hasn’t overshadowed the potential of desktops in any way. To browse the internet, consumers use desktops 40% of the time and this pattern is similar when it comes to their online shopping behavior.
45% of e-commerce traffic in 2016 accounted to computers, according to Bloomberg Tech. Since a considerable share of online shoppers still prefers using a computer, it is of prime importance for ecommerce companies to engage their users on the same platform.
A Browser Push Notification is a clickable message that is sent from a website to the desktop or mobile device of the person who has subscribed to receive them. These messages get delivered almost instantaneously in real-time, even if the user is on some other website when they are sent. Also called Web Push Notifications, they are a great way to communicate with your visitors without knowing their personal details.
When a visitor or user arrives on your website, a dialog box prompts them for their permission to send push notifications. If they click on ‘Allow’, your website can start sending notifications even when they’re elsewhere.
Betaout is an all-in-one marketing automation software that empowers e-commerce stores with the ability to deliver targeted Browser Push Notifications to their subscribers. Implementation of Betaout’s comprehensive tool for your Magento store can be done in just a few clicks. This helps you save the time and efforts that are expended in the integration of a tool with your store. With very little technical know-how that is required, Betaout is easy to integrate with all major e-commerce platforms like Shopify, Magento, Woocommerce etc.
Betaout is easy to set-up with its plug-and-play functionality. The two major steps involved are Installation and Activation. Follow these steps here to see how quick and easy to set-up it really is:
– Log into your Magento admin area, and navigate to System > Magento Connect > Magento Connect Manager.
– Install the Betaout extension using the extension key: http://connect20.magentocommerce.com/community/Betaout. Click on install.
Step 2: Activation
– Log into the Magento admin area
– Navigate to Betaout Settings panel
– Enter Betaout API Key and Project ID
– Save the configuration.
That’s it. Now you are ready to take advantage of the most advanced Browser Push Notifications tool! Once installed, the tool starts working behind the scenes – using your store data to create powerful browser push campaigns.
Every e-commerce store owner wants to engage with their customer at the perfect time with the perfect message. With Betaout, you can achieve just that by sending personalized web push messages based on individual customer properties. The tool allows you to leverage your customers’ data based on their personal attributes, to launch personalized push messages that entice your subscribers to take the action you desire.
Google Chrome and Mozilla Firefox are currently the two most widely used web users with a combined market share above 75%. Betaout’s Browser Push Notifications are compatible with both of these browsers as well as their mobile app. They work with the mobile app the same way as they do with desktop browsers, with the notifications being delivered to the notification tray of the user.
Tracking and analyzing are crucial to gauge the performance of any marketing campaign. Betaout’s Web Push Notifications tool provides you with real-time campaign overview for you to determine how you’ve performed. It gives you insights into metrics like the number of notifications delivered, clicked, the number of users subscribed, total revenue earned and the number of orders placed etc.
Reach your users at the right time by scheduling your notifications in advance. For example, if you want to send a notification at 11 AM in a specific timezone, you can schedule it in advance. You can schedule any number of campaigns to be triggered at the same or different time, as per your business needs.
Through Betaout’s Browser Push Notification campaigns, you can actively engage with your customers and stay connected to them. The tool gets installed in a few minutes of your time, allowing you to send push notifications to your subscribers’ browsers. Betaout’s Desktop Push Notifications will empower you to convert the visitors to your online store into devoted subscribers who are loyal to your brand.
Timely engagement with customers is one of the linchpins of a successful e-commerce store. It requires constant communication with your users for them to move through your lifecycle stages. The most essential benefit of Betaout’s Browser Push Notifications is the fact that you can target your site visitors, as well as already existing customers with relevant messaging.
By engaging the visitors of your store through Betaout’s Browser Push Notifications, you can move them through the acquisition stages more effectively. Get them to subscribe to your web push notification campaigns, and then reach out with engagement that entices them to become your customer. This helps you to convert high intent prospects to people who are now engaged with your store’s messages.