Even with the phenomenal rise of mobile internet, desktop internet usage accounts for more than 40% of the time people spend online. Contrary to general perception, the advent of the mobile internet hasn’t overshadowed, in any way, the potential of desktops. Since people use desktops 40% of their time to browse the internet, the pattern is similar when it comes to their online shopping behavior. With studies estimating global eCommerce sales to hit upwards of $4 trillion by the end of this decade, there are no two opinions about the unprecedented growth of E-commerce as an industry.
According to Bloomberg Tech, 45% of e-commerce traffic in 2016 accounted to computers. Since a considerable share of online shoppers still prefers using a computer, it is highly essential for ecommerce companies to engage their users on the same platform.
Browser Push Notifications are clickable messages that can be sent from a website to its subscribers on both desktop or mobile devices. These notifications get delivered in real-time, even if the website isn’t open on the user’s browser when they are sent. Also called Web Push Notifications, they are a great way to re-engage with your visitors without knowing their email or any other contact details.
When a user arrives on your website, a small dialog box asks them for their permission to send push notifications. If they click on ‘Allow’, your website can start triggering notifications even when they’re not present on your website. These notifications are text based, with a target URL which directs the user to the destination.
Betaout is a cloud-based marketing automation software that empowers merchants with the ability to trigger Browser Push Notifications to their visitors and customers. With just a few clicks, you can implement Betaout’s comprehensive tool for your Shopify platform. Save on the time and manual involvement that is usually spent in integrating a tool with your store because of all the technical know-how that is required. Betaout is easy to integrate with major e-commerce platforms like Shopify, Magento, Woocommerce etc. with just a click of the mouse.
Betaout’s Browser Push module for Shopify is an easy to install and configurable tool. The installation takes only a few minutes. Follow the 4 simple steps here to see how quick it really is:
First of all, get the Betaout app by clicking on this link or search for Betaout on the Shopify App Store. This link directs to the following page. Click on the “Get” button to proceed.
Enter the URL of your store. Afterwards, it allows you to login into the page to download the application as is shown in the picture below.
Click on the “Install app” button.
In this last step, you need to either create a new Betaout account by “Sign up” or “Sign in” with your existing account. The sign in page is given below:-
Congratulations! You have successfully installed Betaout’s Push Notification tool for your Shopify store.
With Betaout, you can plan campaigns with personalized web push messages based on individual customer properties, engaging with your customers at the perfect time, and with the perfect message. The tool allows you to leverage on the information available about your customers from their event based, products based and purchase behavior based properties. Use this customer data to launch personalized push messages that entice your subscribers to take the desired action. Send personalized web push notification to every user based on his behavior, location, browser, or device, and what not!
Use Betaout’s advanced segmentation capability to segment your customers based on a vast number of properties attributed to their demographic, behavioral and social data. Customer segmentation allows you to group customers who are similarly based on their persona and then target them with exceptional relevancy. By leveraging on the data available from your users, based on their events on your website, personal and social traits, shopping patterns and more, you can create segments based upon the rules that you desire – making sure your messages are precisely relevant to the receiver.
Betaout’s Browser Push Notifications is compatible with major browsers, and work seamlessly across Google Chrome and Mozilla Firefox, both of which combinedly penetrate about 75% of the global browser usage market share. Web Push Notifications also work on Google Chrome and Mozilla Firefox mobile browsers the same way they work on desktop, with the notifications being delivered to the notification tray of the user.
One of the most advanced features of Betaout’s Browser Push Notifications is that it allows you to choose a time interval between your subsequent push messages sent to a subscriber. Time interval enables you to timely engage with your audience with your messages, without seeming too aggressive with your marketing, which means, when you connect, you have highest chances of receiving engagement from your customers. When you’re able to make sure that your subscribers aren’t being loaded with your messages, you can easily choose how to best communicate with them.
Actionable reporting and useful metrics are the pulses of your online business. Using Betaout, you can understand your users better. For every user, Betaout shows you the device they viewed your notification on, browser, location, the stage of lifecycle they are in, along with their first and last seen time. By applying the data through our actionable analytics, you will be able to make informed decisions related to your business. Use the reports to notice important trends, and to make sure that your company is on the right track.
Betaout can help you stay connected with your customers by engaging with them actively through browser push campaigns. For only a few minutes of your time, you can install our tool and start sending push notifications to your subscribers’ browsers. Now getting more visitors means winning more customers, and more customers will get you more sales. Betaout’s Desktop Push Notifications will enable you to convert the visitors to your online store into devoted subscribers, loyal to your brand.
Constant communication with customers is one of the cornerstones of a successful brand, one which is always on the top of the customer’s mind. It requires timely engagement with your users, for them to move from one lifecycle stage to the subsequent ones. The most essential benefit of Betaout’s Desktop Push Notifications is not just the fact that you can engage your already existing customers with concise and relevant messaging, but also how you can target your site visitors.
Engaging the visitors of your store through Betaout’s Desktop Push Notifications, you can move them through the acquisition stages more effectively. By getting them to subscribe to your web push notification campaigns, you can reach out to them with engagement that entices them to become your customer. This helps you to convert high intent prospects to people who are now engaged with your store’s messages.