According to Woocommerce, it currently powers about 30% of all online stores. That’s a sobering stat, given the pace at which e-commerce is growing. With over 3% y-o-y growth, the global e-commerce industry is expected to hit sales upwards of $4 trillion by 2020. Given these two factors, it is safe to conclude that there is huge potential for e-commerce stores using the Woocommerce platform to grow exponentially.
In the pursuit to become a successful e-commerce brand, the most essential thing is to create loyal customers that vouch for your brand. To accomplish this, timely and relevant engagement with your customers across their lifecycle stages is highly crucial. Considering the fact that 40% of online shopping traffic comes from Desktop usage, it becomes crucial for ecommerce players to engage customers on these devices as well.
Browser Push is an emerging digital marketing channel to engage with the visitors of a website. This is done by sending actionable messages to a selected group of people who have subscribed to receive them. When a person arrives on a website, a dialog box asks them for their permission to send push notifications. If they click on ‘Allow’, the website can start triggering push messages to the device even when they’re not present on the website.
Also called Web Push Notifications or Desktop Push Notifications, these are a great way to re-engage with your visitors without knowing their email or any other contact details. These notifications get delivered instantly in real-time, even if the website isn’t open on the user’s browser when they are sent.
Betaout is a cloud-based, all-in-one marketing automation and customer engagement software that enables online store owners to engage with their customers and visitors through multiple channels. Betaout’s Browser Push Notifications module is a comprehensive solution to trigger these messages to the subscriber’s’ browser. Betaout’s cloud-based platform is easy to integrate with major e-commerce platforms like Shopify, Magento, Woocommerce etc. in just a few clicks of the mouse.
The installation is very simple and takes only a few minutes. The steps listed here prove how simple and quick it really is.
Go to Add New in the Plugins section of your blog admin and search for WooCommerce Betaout and click on Install. Make it active through plugins menu in WordPress.
Click on <Site_Name>/wp-admin/admin.php?page=woocommerce-betaout -> Get API key and Project ID from https://app.betaout.com/ideas/api-key
Congratulations! You have successfully installed Betaout for your Woocommerce store. Now you are ready to take advantage of the most advanced Browser Push Notifications tool! Once installed, the tool starts working behind the scenes – using your store data to create powerful browser push campaigns.
Browser Push Messages are delivered to the recipients with a target URL, as desired by the sender, making them actionable. Using Betaout, you can plan web push notification campaigns with actionable push messages, directing your audience to a URL you desire. These push messages can be delivered in real-time to your user’s desktop browser or in the notification tray of the user’s mobile phone, even if they are not surfing your website. By delivering concise and relevant communication using this tool, you can drive them to take action.
Betaout’s advanced segmentation capability allows you to segment your customer based on their demographic, behavioral and social data to deliver highly relevant and personalized communication to your customers. Based on your user’s behavior on your website, personal attributes, social traits, shopping patterns and more, you can leverage on this data to create segments based upon the rules that you desire – making sure your communication is precisely relevant to the receiver.
Browser Push Notifications are operational on Google Chrome and Mozilla Firefox, both of which combinedly own more than 75% of the desktop browser market share. This allows you to reach most of your desktop audience with actionable push messages, that are concise, highly relevant and personalized for your recipients.
Betaout provides you with detailed actionable reporting and useful analytics to understand your users better. The tool shows you various details like device used, browser, location, lifecycle stage, along with their first and last seen time. By leveraging on the data obtained through our actionable analytics, you will be able to take better decisions related to your online store. Using the reports to notice important trends, and to make sure that your company is going on the ideal track.
In today’s day and age, it has become highly essential for any online business to be effectively communicating and engaging with their customers in a timely manner. Constant communication with customers is one of the linchpins of a successful company, one which is always on the top of the customer’s mind. Betaout’s Browser Push Notifications provides e-commerce store owners with just the tool required to be able to do this.
Using Betaout, you can trigger browser push notification messages to your subscribers with ease. Deliver actionable web push notifications to your visitors and customers in real-time, on their desktop browser or to their mobile notification tray. By engaging the visitors of your e-commerce store through Betaout’s Browser Push Notifications, you can move them through your lifecycle stages more effectively.
The obvious benefits of using Browser Push Notifications to engage with your audience is the fact that it is concise, actionable and targeted messaging. Moreover, people have willingly shown interest to receive them from you. Which means only one thing – you have high intent prospects waiting to be converted into customers.