In the year 2016, worldwide e-commerce retail sales amounted to $1.9 trillion, according to a study done by eMarketer. By the end of this decade, this number is estimated to reach $4 trillion and will make up to 15 percent of the total worldwide retail spending in 2020. As the consumer is inclining more and more towards the digital way of shopping, it is only a matter of time before e-commerce becomes the number one retail channel. With such an enormous opportunity for sales growth, it has now become essential for merchants to provide consumers with a personalized, tailor-made experience that would keep them loyal towards their e-commerce brand. It requires timely, relevant and contextual engagement with the users to move them through the sales funnel and through subsequent stages of their lifecycle.
Web Push is one such channel that ensures user engagement that is concise, timely, relevant and actionable. Given the fact that computers still account for a major chunk of all e-commerce activities, engaging users on this platform is of prime importance to the success of any online store.
Browser Push Notifications are actionable messages that can be sent from a website to its site visitors who have subscribed to receive them. These are actionable messages, which take the user to a URL as specified by the sender. The receiver is directed the URL upon clicking on these messages. Also known as web push or desktop push notifications, these messages get delivered in real-time even when the user is not active on your website. You can send these messages without knowing any personal details of your site visitors, and hence are a great way to engage with your visitors and customers alike, which otherwise would not have been possible.
According to StatCounter, the usage share of Google Chrome among all desktop browsers stood at 62.66 percent. More than half the computers in the world run Google Chrome, so it is the only testament to the enormous potential that Google Chrome browser possesses for user engagement on this platform. This is how mobile push notifications for Google Chrome work:
1. When a visitor or user arrives on your website, a small dialog box prompts them on their Google Chrome browser for their permission to send push messages.
2.If they click on ‘Allow’, your website can start sending notifications to this unique device on their Google Chrome browser.
Betaout is an all-in-one marketing automation software that enables e-commerce stores with the ability to send timely, targeted and actionable notifications to their subscribers. The tool has advanced segmentation capabilities which allow you to segment your users based upon a number of properties attributed to their demography, behavioral, and social traits so that you can touch your users with a high degree of personalisation.
Betaout’s push notifications tool for Google Chrome is easy to set up with any e-commerce store and supports major e-commerce platforms like Shopify, Magento, Woocommerce and more. The technical know-how required to integrate Betaout is very little as compared to other tools available in the market. With Betaout’s Web Push Notifications, you can deliver timely, contextual, personalized and relevant push notifications to your subscribers.
1. Send Targeted Push Messages To Google Chrome Users
Betaout’s browser push notifications for Google Chrome allow you to deliver targeted push messages to your subscribers on Google Chrome using its advanced segmentation capabilities. You can create user segments based upon a vast number of individual user attributes and properties and target users based upon them. The tool allows you to leverage your customers’ data, to launch personalized push messages that entice your subscribers to take the action you desire. You can also choose if you want to send Browser Push messages to only Google Chrome users.
2. Get Real-time Overview For Each And Every Campaign
Betaout’s Tool for Google Chrome gives you detailed, real-time statistics on your campaigns with reporting on metrics like the number of messages delivered, viewed, clicked, failed etc. Using Betaout, you can access detailed reports to measure the effectiveness of each and every campaign that you send.
3. Schedule Your Browser Push Notifications Campaigns In Advance
The tool comes with the advanced feature of campaign scheduling, which allows you to schedule your subsequent push messages campaign in advance. Using this will save you the time and energy that would be needlessly expended in doing such a task manually. By scheduling your campaign, you’ll be able to see results from your mobile push campaigns automatically.
4. Set A Time Interval Between Your Subsequent Browser Push Messages
Betaout’s Browser Push Notifications’ advanced functionality allows you to control how your push messages are delivered to the user by deciding the time interval between subsequent push messages. For ex, if you send six mobile push messages in a day and the user opens their browser by the end of the day, they won’t be bombarded by six browser push notifications back to back. Rather, they’ll appear how you’d have set them to be.
E-commerce is phenomenally on the rise, and computers will always be an integral part of the online shopping experience. Although consumers might prefer searching for a product online using their mobile phone, most of the purchases are completed from a computer. Not just that, 45 percent of e-commerce traffic came through computers, according to Bloomberg Tech. One of the ways to better your customer engagement is by using web push to re-engage with the people who are your customers, or have shown interest in your brand by visiting your website.
Setting up a subscription campaign using Betaout for your site visitors and users will create a touchpoint for you to reach out to these people with their consent. Using Betaout, you can effectively engage your customers in a timely manner with messaging that is relevant, targeted and contextual.