Over the past few years, smartphones have grown exponentially to become one of the leading digital platforms. Daily more than 1.2 billion people use their smartphone to access the internet, according to Trinity Digital Marketing. A study by Comscore states that activity on smartphones and tablets accounts for two-thirds of the total digital media time spent. This trend also resonates across mobile ecommerce, with online shoppers spending 59 percent of their time on a mobile device, as compared to only 40 percent of it on a computer. Business Insider forecasts that by the year 2020, more than 45 percent of e-commerce sales will come through mobile devices.
Given these evident statistics on the tremendous potential of mobile as an online shopping platform today, it is safe to say that mobile ecommerce is here to stay. This gives e-commerce stores the opportunity to engage with their customers in better ways, by leveraging on the unprecedentedly growing usage of mobile phones.
Mobile Push Notifications or iOS Push Notifications are actionable messages that are sent from a mobile app to its users on their mobile device. If the user is not active on the app or even the mobile device, these messages get delivered in real-time and appear on the lock screen and notification slider of the user’s mobile phone. It is a highly effective way for ecommerce stores with a mobile functionality to communicate with their users instantly. These messages are supported by all major mobile platforms like iOS, Android, and Windows. Mobile Push Notifications or iOS Push Notifications can be deployed by e-commerce merchants to initiate action among their users by engaging them with timely, contextual and relevant communication.
There were about 2.6 billion smartphone users in the world in 2015, according to Ericsson Mobility. The study predicts that by the year 2020, this figure will cross 6 billion, amounting to more than 70% of the world’s presumed population at that time. Apple iPhone has arguably been the top selling smartphone, year after year since it was first launched in 2007. Today iOS is the second most popular operating system, with a worldwide market share of about 14-18 percent.
Apple Push Notification Service (commonly referred to as Apple Notification Service or APNs) is a platform for mobile push notification service created by Apple Inc. which enables third party application developers to send actionable mobile push notifications to applications installed on Apple devices. The notifications sent can include icons, sounds, videos, or custom text alerts. It was first launched with Apple iOS 3.0 in 2009 and is available for Apple Mobile App developers free of cost. The steps below explain how Mobile Push Notifications for iOS work.
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Betaout is an all-in-one marketing automation software for e-commerce that enables online stores to send advanced mobile push notifications to their iOS app users. It comes with advanced segmentation capabilities, which allow you to cater to your users with a highly personalized engagement.
Using Betaout, you can segment and group your customers based on an array of properties attributing to their demographic, behavioral and social data. The tool is easy to integrate with any e-commerce store and supports all major platforms like Shopify, Magento, Woocommerce, and Bigcommerce etc. With Betaout’s Mobile Push Notifications, you can deliver timely, contextual, personalized and relevant push notifications to your customers.
1. Send Interactive Push Messages To Your iOS App Users
Betaout’s Mobile Push Notifications for iOS enable you to create rich push messages with interactive media like video, gifs etc. Using this tool, you can upload and embed images, videos, links, gifs and more in your messages with ease. Using the advanced WYSIWYG (what-you-see-is-what-you-get) editor, you can even preview how your message looks like. Moreover, you can include deep links in your mobile push notifications to direct users to a specific part of your app.
2. Build Dynamic Audience Segments Based On Individual User Attributes
Betaout’s advanced mobile push notifications tool lets you create dynamic customer segments based upon multiple number of user events and properties. For example, you can target by device type, the number of days the user last made a purchase using your app, device location, operating system and much more. In addition to this, you can also add or remove any number of properties using the “and/or” feature.
3. Target Your iOS App Users Based On Their Device Location
Betaout’s Mobile Push Notifications for iOS allows you to actively target your iOS app users based their phone’s geo-location. Geo-location targeting is highly recommended when you’re aiming for the highest degree of personalisation for your users. Reach out to users in a specific area by setting the geographical coordinates for the same and choosing an effective radius, the messages will be delivered only to those users who match the specified properties.
4. Get Real-time Actionable Insights For Your iOS Mobile Push Campaigns
Betaout’s mobile push notifications for iOS tool provides you with detailed reports with actionable metrics on your campaign’s performance. The tool gives you a one-click view to track your campaign’s performance with metrics like number of messages sent, discarded, failed, viewed and clicked, all in one place. Leverage on the data available from your previous campaigns to deliver more effective mobile push notifications campaign.
5. Schedule Your Mobile Push Notifications Campaigns In Advance
Using Betaout’s mobile push notifications for iOS, you can schedule your campaigns in advance, allowing you to automate the process and spend the time and energy that would be spent on manually triggering the messages on something more valuable. Simply enter the date and time as required and you’re good to go.
With the Apple iPhone being one of the highest selling mobile devices, it has become apparent for ecommerce companies to cater to this audience, and engage with them in better ways. As powerful as the iPhone is, users are heavily inclining to use it for as many of their personal and professional mobile needs as possible. Apple’s Push Notifications service enables app developers to trigger rich, interactive advanced mobile push notifications to their app users. E-commerce merchants can leverage on the potential of mobile push notifications as a marketing channel by investing in an iOS mobile app for their e-commerce store.
Given the advanced features and ease-of-use that Betaout’s iOS Push Notifications comes with, communicating with your iOS app users is becoming simpler. You can send basic or advanced push notification alerts, using advanced segmentation capabilities to send timely, contextual, personalized and relevant push notifications to your customers.