Customer segmentation is the art and science of dividing your customer base into groups of individuals that are similar in specific ways relevant to marketing, based on their demographic, social and behavioral data. Betaout allows you to segment your customers based upon their individual real-time properties to hyper-target your marketing campaigns across all channels available in Betaout.
There are two components of Customer Segments module:
Segments allow you to create custom user segments based on their unique properties and then analyze how they are performing. Creating a segment is extremely simple. Just define your rules and Betaout will continuously add or remove users from segments based on their behavior.
Read this article to learn How to create a Customer Segment
Lifecycles help you to define the steps your customer progresses through in their lifecycle based upon your business rules. Betaout works in real-time to update your Customer Lifecycles based upon their actions and behavior.
Read this article to learn How to create a Customer Lifecycle