Connect is a simple in-site messaging tool that provides you three benefits:
People want to connect with other people emotionally, the photo makes that emotional connection so much easier and as the test is proving, drives people to the contact form more than a nondescript icon.
Jason conducted an A/B test on his blog to see if replacing contact icon with his own photo can lead to more people contacting him. Jason found out that photo had 48% more conversions as compared to generic icon.
Your customers are real people. Present a human face to your users and see an instant jump in your user engagement level.
Don’t wait for your users to initiate the contact. Be proactive in reaching out. Welcome them with friendly messages.
People want to connect with real people and not brands. Brands are not people. But brands are made by people. So why not use a real person from your company to represent your brand.