New feature announcement can be a great way to create excitement among existing customers and win back inactive users. The feature update emails should not be cluttered and focus should be kept on listing the benefits with clean visuals. A single call to action will be effective in convincing them to try it.
Subject line: Introducing Inbox from Asana
A visually appealing email with a single screenshot, bullet points explaining the feature and a prominent call to action. The two column layout leaves maximum impact with equal focus on the amount of information and the visual.
Evernote keeps it simple & helpful with step-by-step instructions to get users to try its new feature. The CTA is strong as well. And, they have used beautiful icons to illustrate new features.
Evernote keeps it extremely concise but with a very effective copy in its new feature announcement. The visual too is on-brand.
Klout keeps its new feature email highly focussed and self explanatory to get subscribers to use it. The email has been personalized with the recipient’s first name.
LayerVault new feature email includes strong CTA’s and includes beautiful imagery for ease of action.
Mixpanel quick feature update email keeps it simple with two screenshots of its new feature and a copy with strong CTA.
Chartbeat feature announcement email starts with a nice catch phrase “Drum Roll.” The email keeps the main focus on the new feature with a colorful screenshot at the top. The text too is highlighted and lists the benefits to get the subscriber excited. The call to action is clear & strong. The tone has been kept conversational to engage the subscriber.