Email Tracking

Betaout provides a great tracking ability for user interaction with emails you send. Even if you are sending a first-time email to a potential customer (who has never interacted with your site or application before), email tracking enables you to automatically create a user profile for that user and start monitoring his interactions as soon as he opens your email by way of automated email marketing.

Email tracking is initiated automatically in all emails types of email marketing campaigns (Newsletter, Behavioural, Transactional, Drip Campaigns and One-to-One). These don’t interfere with your user experience or functionality of the links embedded in the emails.

The Email tracking gives great insights about your user’s activity (for e.g. Are they reading your emails? or clicking the links in your email?) even if they don’t reply.

Betaout offers four types of email tracking, with all email types :-

  • Email Open Rate Tracking
  • Click Tracking
  • Source Tracking
  • Identity Tracking

You can disable any or all tracking in outbound emails.

targeted email marketing


1. Email Open Rate Tracking

A tiny transparent image or a small “Powered by Betaout” logo is embedded in the bottom of your emails, which tracks when the email is opened by the user.

Each time someone opens your email and views the images within it, this image is downloaded from our server. This enables us to track if your email has been opened by your receiver. It’s one of the common ways to measure subscriber engagement.

Some email applications like Gmail automatically blocks images from displaying by default. So unless the recipient clicks the button to “display images in this message”, we won’t be able to track “email open rate”.

 


2. Click Tracking

When a user clicks on a link in your emails, an event is captured which is reported in your analytics.

OLD SCHOOL.

Traditionally, click track was achieved by pointing your links to a third party site and then back to you. So essentially when your subscribers click on links in your email, they are first sent to the third party site and then back to your site.

We weren’t comfortable doing that, so we did it our own way which requires no redirecting.

URL FRAGMENTS.

We add a small code with a hashtag to your domain URL which is called URL fragment.
for e.g.

This short code (#_am32467) contains all information including email campaign,  source, user identity and click tracking details. You can find more information about URL fragments here.

 


3. Source Tracking

Added automatically, source tracking helps identify where the traffic to your site(s) is coming from.

  • utm_medium=email
  • utm_source=Betaout Campaign Type (e.g. Betaout_Newsletter, Betaout_Behavioural))
  • utm_content=Email Subject
  • utm_campaign=Campaign name // or Email Subject

 

Source tracking is included in URL fragments, see Click tracking.

 


4. Identity Tracking

This is used to identify your users even before they sign up or register at your site. When identity tracking is enabled, we can even track various activities done by these users on your site like (watching a video, checking pricing page, sharing your web-pages).

 

Identity tracking is included in URL fragments, see Click tracking.

 

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