FAQs Of On-Site Marketing

ON-SITE MARKETING

 

1.  What is Betaout’s On-Site Marketing Module?

On-Site Marketing is the act of engaging with your website visitors and customers through engagement tools like banner, pop-up, pullout tab etc. Betaout’s On-Site Marketing module lets you make use of these tools to target people with contextual messaging while they are on your online store.

 

2. What are the types of On-Site Marketing campaigns I can set-up using Betaout?

You can set-up Call To Action, Email Signup & Lead Capture and Mobile Lead Capture campaigns.

 

3. What is a Call To Action campaign?

Call To Action campaign allows you to prompt your visitors, leads and customers to take the action of landing on your targeted page or a link, through various on-site engagement tools. The purpose of a Call To Action Campaign is to engage both site visitors and customers, and take the action as desired by you.

 

4. What is an Email Signup & Lead Capture campaign?

Email Signup & Lead Capture campaign helps you to register new customers to your website and grow your mailing list. The purpose of this campaign is to solicit potential leads to enter their email address, through the on-site engagement tools available in Betaout.

 

5. What is a Mobile Lead Capture campaign?

Mobile Lead Capture campaign helps you to grow your app user base by soliciting site visitors and customers to download your app. This campaign prompts a user to enter their Mobile credentials through on-site engagement tools and then sends them a SMS with a link to download the app.

 

6. What is Exit Intent technology?

Exit Intent technology allows you to target your website visitors based on their behaviour on your website. It triggers the On-Site Marketing tool you’ve set up, if a visitor is about to leave your website.

 

7. What are the different On-Site Marketing tools that I can use?

The On-Site Marketing tools you can use in Betaout are as follows:

On-Site Marketing

 

8. Can I configure the animation style or positioning for various On-Site Marketing tools?

Yes, you can change the animation style or positioning for various On-Site Marketing tools wherever applicable.

 

9. Can I change the design of an active On-Site Marketing campaign?

Yes, you can change the design of an active On-Site Marketing campaign anytime.

 

10. Can I make a copy of an existing On-Site Marketing campaign?

Yes, you can clone an existing On-Site Marketing campaign.

 

11. What metrics can I track for my On-Site Marketing campaigns?

You can track Viewed (individually for visitors and customers), Clicked (individually for visitors and customers), Conversion and Revenue.

 

12. How can I export the data for my On-Site Marketing campaigns?*

Yes, you can download the data for your On-Site Marketing campaigns from the Download Center.

 

13. Can I schedule my On-Site Marketing campaign?

Yes, you can schedule your On-Site Marketing campaign to be triggered at a date and time as decided by you.

 

14.  In Email Signup & Lead Capture campaign, what is meant by ‘Screen 1’?

Screen 1 refers to the On-Site Engagement tool that your visitors will see when this On-Site Marketing instance is displayed on their screen.

 

15. In Email Signup & Lead Capture campaign, what is meant by ‘Thank Message’?

Thank Message refers to the widget that is shown to the visitor after capturing their email address.

 

16. In Email Signup & Lead Capture campaign, what is meant by ‘Email’?

Email refers to as the email that users will receive on the email address provided by them.

 

17. In Mobile Lead Capture campaign, what is ‘Main’?

Main refers to the On-Site Engagement tool that your visitors will see when this On-Site Marketing instance is displayed on their screen.

 

18. In Mobile Lead Capture campaign, what is ‘Thank you’?

Thank you refers to the widget that is shown to the visitor after capturing their mobile number.

 

19. In Mobile Lead Capture campaign, what is ‘SMS’?

SMS refers to as the SMS message that users will receive on the phone number provided by them.

 

20. On the Target page of my On-Site Marketing campaign, what is meant by ‘Target Users’?

With this property you can choose if you wish to target all users, visitors only or addressable contact only.

 

21. On the Target page of my On-Site Marketing campaign, what is meant by ‘Page View Target’?

If you want to show your On-Site Marketing campaigns to users after they have viewed a certain number of pages, click on yes and enter the number of pages in the box.

 

22. On the Target page of my On-Site Marketing campaign, how does ‘Show This Instance’ work?

If you wish to display your On-Site Marketing campaign after the user spends a certain amount of time, you can choose from the options available.

 

23. On the Target page of my On-Site Marketing campaign, how does ‘Don’t Display Below Width’ work?

Don’t Display Below Width allows you choose if you wish to hide your Subscription Campaign below a selected size (in pixels).

 

24. On the Target page of my On-Site Marketing campaign, what is ‘Auto-Hide After Time’?

Auto-Hide After Time allows you to choose whether you want your On-Site Marketing campaign to be hidden after a given amount of time.

 

25. On the Target page of my On-Site Marketing campaign, what is meant by ‘Target Pages’?

Select Target Pages if you want your On-Site Marketing campaign to be shown on every page of your website or on a certain page/pages. By clicking on ‘Specific pages only with URL’  you can enter the words of the URL of that specific page would contain where you want to show your campaign. You can also select from the options where that word would come in URL. You can add more URLs by just clicking on (+) sign.

 

26. Do we track view, click count for visitors?

Yes

27. Ques Can we schedule onsite marketing campaigns?

 Yes

 

Click here to know about how to choose a target audience for an onsite marketing campaign and types of onsite marketing campaigns and FAQs Of Mobile Push