This article will walk you through the steps involved in creating a Customer Lifecycle, start here:
Step 1: In the Customer Segments tab on your dashboard, choose Lifecycles and click on Create New Lifecycle.
Step 2: Enter a Stage Name and Order Of Stage as desired and move on to the next step.
Step 3: Now you’ll be required to choose the user base for this segment based upon targeting properties.
Step 4: Click on Save This Lifecycle to complete the process.