How To Set-Up Facebook Retargeting Using Betaout Conversion Optimizer

Betaout’s Facebook Retargeting Module allows you to target your customers through your Facebook Ad Campaigns. It is a great conversion optimizer. This article will walk you through the steps involved in this process.

  1. Create custom segments of your users based upon various segmentation properties.
  2. Upload the CSV file to use as the target audience for your Facebook Ad Campaign.


Step 1: In the Facebook Retargeting tab in your dashboard, choose Campaigns and click on Create Campaign to create a conversion optimizer campaign for your facebook ads.


Step 2: Enter a Campaign Title as desired and move on to next step for the conversion optimizer.


Step 3: Now you’ll be required to choose the target audience for this campaign by creating segments based upon targeting properties for the conversion optimizer. 

  1. Click on Add New “And” Condition to include users who meet ALL of the targeting properties. Click on Add New “Or” Condition to include users who meet ANY of the targeting properties.
  2. From the drop down menu, start creating targeting properties as required by you.
  3. Add as many properties you want. The campaign will be targeted to your customers based on the conditions and properties set by you.

Note: You can add additional email IDs for this campaign as well. Expand the Add More Email Address box and enter the email addresses for the conversion optimizer.

Click on Save & Next to proceed.


Click here to know more about what are the Components Of Customer Segments.