How To Set-Up Facebook Retargeting Using Betaout



Betaout’s Facebook Retargeting Module allows you to target your customers through your Facebook Ad Campaigns. This article will walk you through the steps involved in this process.

  1. Create custom segments of your users based upon various segmentation properties.
  2. Upload the CSV file to use as the target audience for your Facebook Ad Campaign.


Step 1: In the Email Marketing tab in your dashboard, choose Campaigns and click on Create Campaign.


Step 2: Enter a Campaign Title as desired and move on to next step.


Step 3: Now you’ll be required to choose the target audience for this campaign by creating segments based upon targeting properties. 

  1. Click on Add New “And” Condition to include users who meet ALL of the targeting properties. Click on Add New “Or” Condition to include users who meet ANY of the targeting properties.
  2. From the drop down menu, start creating targeting properties as required by you.
  3. Add as many properties you want. The campaign will be targeted to your customers based on the conditions and properties set by you.

Note: You can add additional email IDs for this campaign as well. Expand the Add More Email Address box and enter the email addresses.

Click on Save & Next to proceed.


Click here to know more about what are the Components Of Customer Segments.