What is Marketing Automation For Ecommerce



One in every fifth human will be an online consumer by the year 2018, according to United Nations. According to studies, every second internet user is expected to be an online shopper, resulting in global eCommerce sales upwards of $4 trillion by 2020. E-commerce is growing, and it’s growing rapidly.

With such a huge increase in consumers on the web, it becomes an imperative for e-commerce companies to devise ways to provide online shoppers with a worthwhile shopping experience. Merchants now need to adopt technologies such as Marketing Automation which can help them engage with customers at scale, automate communication workflows, personalize the content based on customer preferences and more.


What is Marketing Automation?

Marketing Automation refers to the software platforms and technologies which are designed for marketing departments in organizations to automate and streamline their marketing efforts across online channels such as email, social media, push notifications etc. It is essentially a set of tools designed for businesses to automate personalized, contextual engagement for their prospects and customers in a timely manner.

Marketing Automation has become an integral part of e-commerce, as marketing automation companies like Betaout have been able to combine different aspects of e-commerce marketing such as audience segmentation, customer relationship management and omnichannel engagement and more – all in a single tool.


Marketing Automation


Benefits Of Marketing Automation

Marketing Automation has a ton of benefits ranging from cost optimization to ease of use, thanks to the rapid innovation taking place in the SaaS industry. Here are a few benefits:

  • Boost In Team Productivity: It helps you virtually double your workforce by automating repetitive tasks which would otherwise require being done manually. Marketing Automation Companies like Betaout provide CSM (customer success manager) to their clients, hence increasing the efficiency and outcomes for its clients.
  • Advanced Targeting Capabilities: One of the biggest benefits of using Marketing Automation companies to automate your customer engagement is that you get to hyper-target your audience based on customers’ behavioral, demographic and social data – to the last data point possible.
  • Exceptional Return On Investment: There is cold, hard data available to back this benefit of using Marketing Automation. According to Salesforce, on average, marketing automation companies have been able to increase revenues by 78% for their clients.
  • Swift and Seamless Deliverability: It is well-known that technology makes processes extremely efficient and effective. Such is also the case with customer engagement automation tools. Due to their swiftness and seamlessness, more and more companies are adopting it as a medium to engage with their customers.
  • Works Efficiently At Large Scale: Suppose you have a contact database of a million users. The only way that you can effectively engage with your customers is by making use of a tool provided by marketing automation companies. With it, you have a guarantee of being able to execute your strategies and campaigns without any hurdles.


How Marketing Automation Works in Betaout

To explain how it works in general, let me give you a quick glimpse of how Betaout does it:

  • Real-time Big Data: Collects and analyze user behavior and intent across all devices
  • Advanced Segmentation: Segmentation based on business rules and unique customer attributes
  • Omni-channel Personalisation: Engage customers with personalized messages across multiple channels


Marketing Automation


Marketing Automation Channels Available in Betaout
Betaout is an all-in-one E-commerce Marketing Solution. Using the power of real-time segmentation and hyper-targeted personalisation, Betaout enables its E-commerce marketers to automate customer engagement across multiple channels including Email, Mobile Push, On-site, Browser Push, Cart Recovery, Facebook Re-targeting and SMS.


Marketing Automation


Marketing Automation


Marketing Automation


Wrapping Up

The key to great customer engagement lies in understanding your customers and tailoring your engagement points accordingly. This is best achieved through Marketing Automation. From the very first spark of interest in a product to the last purchase they make with your store, marketing automation companies focus on identifying the best ways to engage your customers based on where they are in the lifecycle.


Marketing Automation