1. TARGET USERS: With this property you can target –
On clicking the Visitors Only option, we get another tab – VISITOR TYPE – under which we have
On clicking the Addressable Contact Only option, we get 3 more tabs – PICK A USER SEGMENT, PICK A USER LIFECYCLE, PICK A USER TAG – which can be effectively used to target contacts falling within specific segments, lifecycles and/or tags.
2. PAGE VIEW TARGET: This tab allows us to show the CTA campaigns to users after they just land on a page, or, after they have viewed a certain number of pages.
3. SHOW THIS INSTANCE: This tab allows us to control when (at what time) the CTA campaign is shown to the user.
4. DON’T DISPLAY BELOW WIDTH: This tab gives the option to restrict the CTA campaigns from displaying, based on the device-resolution of the user.
5. AUTO-HIDE AFTER TIME: This tab gives the option to auto-hide the CTA after few seconds.
6. DO NOT SHOW THIS INSTANCE AGAIN AFTER CLICK MADE ON ANY LINK OR BUTTON OF INSTANCE: This tab enables us to restrict the repetition of a particular CTA campaign after it has already been shown to the user once. Based on whether or not the user engaged with the CTA, the same instance (CTA) can be made to show again.
7.TARGET PAGES: This tab enables us to control, whether or not, we want the CTA to be displayed on every page (unless restricted by some other targeting condition), or, to be displayed on very specific pages.
Note: In the ‘ends with’ condition, always add a backslash (“/”) at the very last.
8.DEVICE: This tab enables us to control on what kind of devices we wish to display our CTA campaigns; be it Desktops/Laptops, or Phone, or Tabletsor any combinations of these.
9. PLATFORM: This tab enables us to show the CTA Campaign to users using specific platforms Linux, Windows, iOS, etc.
10. BROWSER: This tab enables us to show the CTA Campaign to users using specific browsers like Chrome, Firefox, etc.
11. USER IDLE:This tab enables us to target users based on their activeness on the website.
On clicking NO, it doesn’t do anything, but on clicking YES, the User-Idle & Time-Spent-On-A-Page-By-A-Visitor are removed.
12. REFERRAL SITE TARGETING: This tab is used to target users landing on the client’s website through a specific route; i.e. either through an Organic Search (using search engines like Google, Yahoo, Bing,etc) ,or , from Ad campaigns running on another Specific Site – in which case we need to enter the web address of the website from where the users are being redirected to the client’s website.
13. UTM TARGETING: This tab can be effectively used to show different CTA campaigns to different users based on the campaign they engaged with, to land on the client’s website. For example, we send an SMS (with a link), [or maybe an email with different links] to a user, and he clicked it and landed on the website; then based on the particular link he clicked (which had a UTM attached to it for tracking), we can show different campaigns.
14. GOOGLE ANALYTICS EVENTS: This tab enables us to share the users’ activity information on the client’s website with Google Analytics. We can choose what to share and what not to, using the checkboxes and sub-tabs like Action, Categoryand We can also choose between GA and GTM; the difference in simple terms being, that GA collects every single bit of data (& may be time and resource consuming, and unnecessary), whilst GTM (Google Tag Manager) helps to collect relevant data as defined in the GTM tag.
15. ON PAGE VARIABLE: This tab enables us to show the CTA Campaigns on specific pages of the website, just like the TARGET PAGES tab, however, instead of the specific page URLs, we use page variables. A page variable is the value we assign to the page, which we can use to refer to it, in place of its URL. Also, all pages having the same variable value will be targeted when this tab is activated.
16. SELECT COUNTRY: This tab can be used to show CTA campaigns to users from specific Country/Countries. To add a country, simply type the name of the country and press <ENTER>. We can add more countries similarly. Note: Whatever spelling we use for the name of the country, the same will be used as such. For example, suppose the client has designated the users from India with a country name of ‘IND’, and we enter ‘INDIA’ in the Select-Country tab; then, the CTA campaign though designed for Indian users, will Not be targeting anyone, as those users have IND as their country and not INDIA.
17. SELECT CITY: This tab can be used to show CTA campaigns to users from specific city/cities. To add a city, simply type the name of the city and press <ENTER>. We can add more cities similarly. Note: Whatever spelling we use for the name of the city, the same will be used as such.For example, suppose the client has designated the users from Delhi with a city name of ‘New-Delhi’, and we enter ‘Delhi’ in the Select-Country tab; then, the CTA campaign though designed for Delhiites users, will Not be targeting anyone, as those users have New-Delhi as their city and not Delhi.