On Site Targeting

 

On Site Marketing

 

1. TARGET USERS: With this property you can target :

  • All Users–  both Visitors & Addressable contacts
  • Visitors Only– users who have not logged-in/signed up
  • Addressable Contact Only– users who have logged-in

On clicking the Visitors Only option, we get another tab – VISITOR TYPE – under which we have

  • All visitor – both New & Repeat
  • New user – A user visiting for the first time
  • Repeat visitor – A user visiting for the second time or more.

On clicking the Addressable Contact Only option, we get 3 more tabs – PICK A USER SEGMENT, PICK A USER LIFECYCLE, PICK A USER TAG – which can be effectively used to target contacts falling within specific segments, lifecycles and/or tags.

 

2. PAGE VIEW TARGET: This tab allows us to show the CTA campaigns to users after they just land on a page, or, after they have viewed a certain number of pages.

  • Click on YES →Enter the number of pages after which the CTA should show.
  • Click on NO →The CTA shows on the very page the user is on.

 

3. SHOW THIS INSTANCE: This tab allows us to control when (at what time) the CTA campaign is shown to the user.

  • After Enter the time (in minutes, days, week, month) after which the CTA shows.
  • Once In A Session The CTA is shown once inn every 30 mins.
  • Every time on every page The CTA campaign will show up on every page that the user opens {it is not recommended to do this, as it is annoying}.

 

4. DON’T DISPLAY BELOW WIDTH:  This tab gives the option to restrict the CTA campaigns from displaying, based on the device-resolution of the user.

  • Never→ The CTA is displayed on all devices without bias.
  • Hide below selected size→ Select the pixel size below which the CTA will not be displayed.

 

5. AUTO-HIDE AFTER TIME: This tab gives the option to auto-hide the CTA after few seconds.

  • No Auto-Hide→ The CTA will not be removed until the user closes it.
  • Auto-Hide after time→ The CTA will be hidden/closed after the time limit we set (which is set in seconds).

 

6. DO NOT SHOW THIS INSTANCE AGAIN AFTER CLICK MADE ON ANY LINK OR BUTTON OF INSTANCE:  This tab enables us to restrict the repetition of a particular CTA campaign after it has already been shown to the user once. Based on whether or not the user engaged with the CTA, the same instance (CTA) can be made to show again.

  • Click YES→The user will not be shown the CTA after engaging with it for the first time.
  • Click NO→The user will be shown the same CTA again, as per the other targeting conditions set.

 

7.TARGET PAGES: This tab enables us to control, whether or not, we want the CTA to be displayed on every page (unless restricted by some other targeting condition), or, to be displayed on very specific pages.

  • All Pages→The user will be shown the CTA on all pages without bias.
  • Specific pages with URL→Here we can restrict, or, allow pages with certain URLs (containing exactly, or part of a URL). Further, we can either use AND, or, OR condition – when we wish to take into account multiple URLs (and thus multiple pages) – for this, click on (+) sign. Note: Max 4 URLs can be used.

Note: In the ‘ends with’ condition, always add a backslash (“/”) at the very last.

 

On Site Targeting

 

8.DEVICE: This tab enables us to control on what kind of devices we wish to display our CTA campaigns; be it Desktops/Laptops, or Phone, or Tabletsor any combinations of these.

 

9. PLATFORM: This tab enables us to show the CTA Campaign to users using specific platforms Linux, Windows, iOS, etc.

 

10. BROWSER: This tab enables us to show the CTA Campaign to users using specific browsers like Chrome, Firefox, etc.

 

11. USER IDLE:This tab enables us to target users based on their activeness on the website.

  • Click NO→Implies that the user is active on the webpage; and we get 3 more options/tabs to narrow down on the kind of activeness the user shows. Note: by default, it is ‘NO’                                                                       TIME SPENT ON A PAGE BY A VISITOR –Enter the time in the box (in seconds)
  • SHOW AFTER SCROLLING –On clicking NO, it doesn’t do anything, but on clicking YES, the User-Idle& Time-Spent-On-A-Page-By-A-Visitor are removed.
  • EXIT INTENT-This tab helps us target a visitor just when he plans to leave the website; i.e. when he moves his mouse pointer anywhere near the address bar (or any other bars on the top of the webpage; below a 6px distance). Note: Exit-Intent is only defined for Desktop/Laptop devices when a mouse is being used.

On clicking NO, it doesn’t do anything, but on clicking YES, the User-Idle & Time-Spent-On-A-Page-By-A-Visitor are removed.

 

On site targeting

  • Click YES→Implies that the CTA Campaign will be shown to the user whenever there occurs an inactivity/idleness of xx seconds, which the we enter in the box provided.

12. REFERRAL SITE TARGETING: This tab is used to target users landing on the client’s website through a specific route; i.e. either through an Organic Search (using search engines like Google, Yahoo, Bing,etc) ,or , from Ad campaigns running on another Specific Site – in which case we need to enter the web address of the website from where the users are being redirected to the client’s website.

13. UTM TARGETING: This tab can be effectively used to show different CTA campaigns to different users based on the campaign they engaged with, to land on the client’s website. For example, we send an SMS (with a link), [or maybe an email with different links] to a user, and he clicked it and landed on the website; then based on the particular link he clicked (which had a UTM attached to it for tracking), we can show different campaigns.

  • Specific UTM →Here we can restrict, or, allow users landing on the website through a certain link (containing exactly, or, not containing) with a particular UTM. Further, we can either use AND, or, OR condition – when we wish to take into account multiple UTMs (and thus multiple links/routes) – for this, click on (+) sign. Note: Max 4 UTMs can be used.

 

On Site Targeting

14. GOOGLE ANALYTICS EVENTS: This tab enables us to share the users’ activity information on the client’s website with Google Analytics. We can choose what to share and what not to, using the checkboxes and sub-tabs like Action, Categoryand We can also choose between GA and GTM; the difference in simple terms being, that GA collects every single bit of data (& may be time and resource consuming, and unnecessary), whilst GTM (Google Tag Manager)  helps to collect relevant data as defined in the GTM tag.

On site targeting

15. ON PAGE VARIABLE: This tab enables us to show the CTA Campaigns on specific pages of the website, just like the TARGET PAGES tab, however, instead of the specific page URLs, we use page variables. A page variable is the value we assign to the page, which we can use to refer to it, in place of its URL. Also, all pages having the same variable value will be targeted when this tab is activated.

16. SELECT COUNTRY: This tab can be used to show CTA campaigns to users from specific Country/Countries. To add a country, simply type the name of the country and press <ENTER>. We can add more countries similarly. Note: Whatever spelling we use for the name of the country, the same will be used as such. For example, suppose the client has designated the users from India with a country name of ‘IND’, and we enter ‘INDIA’ in the Select-Country tab; then, the CTA campaign though designed for Indian users, will Not be targeting anyone, as those users have IND as their country and not INDIA.

On site targeting

17. SELECT CITY: This tab can be used to show CTA campaigns to users from specific city/cities. To add a city, simply type the name of the city and press <ENTER>. We can add more cities similarly. Note: Whatever spelling we use for the name of the city, the same will be used as such.For example, suppose the client has designated the users from Delhi with a city name of ‘New-Delhi’, and we enter ‘Delhi’ in the Select-Country tab; then, the CTA campaign though designed for Delhiites users, will Not be targeting anyone, as those users have New-Delhi as their city and not Delhi.

 

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