An email campaign doesn’t ends with the sale. Post purchase emails plays a vital role in the customer lifecycle and is a great way to keep in touch with your old customers to build a loyal customer base. The post purchase review emails are a great way to get feedback from your old customers and build brand loyalty by keeping your brand top of mind. Customer feedback not just adds credibility to your company but also helps in making your product pages standout and helps you to boost your search engine rankings. Today’s buyer is doing a lot of research online and are increasingly consulting product reviews when evaluating possible purchases, so inviting your customers to add a review of the products they have bought can be a game changer.
Nordstorm has personalised its review email by including customer’s first name, the purchased product, and order number with a strong call to action. The retailer has further included “Take Survey” link with a secondary call to action.
Amazon’s approach to asking for reviews is as simple as it can get. Amazon has built a simple email that shows customers their recently purchased products and with its star rating system it has made it extremely easy to jump-start the review process.
No wonder Amazon is known for its product reviews. This post purchase email asking for a customer review strikes an emotional cord by mentioning “your review will help other customers.” The email is persoanlized with the first name of the customer and starts with a “Thank You” note outlining how to submit a review to help you jumpstart the process. The primary call to action stands out in a bold yellow button.
Delightful Deliveries are driven by customer-ratings rather rather than detailed reviews, which means customers won’t mind submitting a quick Yes/No review. Though these reviews are not as helpful as Amazon reviews to boost search engine rankings, but it does helps in getting customer feedback to improve conversions. There is also an option to write a detailed review.
Sephora’s post purchase review message is appealing in design with a succinct yet personalised and powerful copy that portrays the customer as an expert and giving them some appreciation for their shopping items picks. The email even includes a sample rating & review in a pop up “I adore how bright this shadow is!” to appeal the customers to add their own review.
Zappos ‘Write a Review’ campaign is all about helping others to make a buying decision. The email copy is compelling but not pushy at all. The primary CTA stands out in bold orange color with creative CTA copy “Yes, I want to help!” The email also includes useful customer support links in its pre-header to build brand loyalty.
Marks & Spencer review email is effective because it has clean & professional design, as well as a playful subject line. Another nice touch to this post purchase review email is that it has only one call to action button which leaves no room for distraction.
The Body Shop highlights the benefits on the top of the email to entice customers to write a review. The color combination of the email captures the essence of the brand which builds the branding. The primary call to action is clear & strong and the retailer has used the additional space to upsell by showing a product recommendation without coming across as pushy.
The simple email is all about connecting with the customers. The clear and prominent call to action make this email more effective.
The email is personalized with the customer’s first name with an effective copy convincing you to add your own review. Showing a clear call to action on the top increases its impact and sets clear expectations. Each purchased item is listed with a “Write a review now” to get started with the review process.