Recommendation Item – Item Functionality

 

 

1. Enable Recommendation from settings page

A minimum of 100 purchase and view events are required to complete warm up process, after enabling Recommendation Engine.

Item Functionality

 

2. Enable the template for Item – Item

Choose number of products need to be shown in an instance and save the campaign.

Item Functionality

 

3. Disable Item-Item Template

Disabling a template will also make associated campaigns inactive linked with this template.

4. You can enable the same Template again.

 Resume a template which is associated with 2 instances currently.

After resuming this, user have to resume all associated campaigns separately.

Terminology:

1. Number of products to be shown for this attribute: Number of products to be shown in an Instance. 

2. Price range of products to be shown: Selected products will be shown in an instance of the range selected.

3. Boost these product/category / brand: Selected product/category/brand will always display in an instance.

4. Must exclude these product/category / brand: Selected product/category/brand will not be shown to the user.

Important Points:

1. The default value for the price range for cross-selling is 50 to 75% and for upsell is 125 to 150%.

2. All the data for recommendation templates will be updated after 72 hours.

3. If a certain product is being viewed or purchased for the first time and has no recommendation, then top-seller products will be shown as a recommendation for that product.

 

Template Types:

 

People who viewed this also viewed this: stands for recommending a product which is viewed by other users while viewing the same product.

People who bought this also bought this: stands for recommending a product which is bought by other users while buying the same product.

Top selling products: stands for recommending top selling products of user’s site.

Top viewed products: stands for recommending top viewed products of user’s site.

Top selling products in this category: stands for recommending top selling products of particular category of user’s site.

Top viewed products in this category: stands for recommending top selling products of particular category of user’s site.

Top selling products in this brand: stands for recommending top selling products of particular brand of user’s site.

Top viewed products in this brand: stands for recommending top selling products of particular brand of user’s site.

Cross sell: stands for selling a different but related product to an existing customer.

Recommended products should be from some other parent category but not from same root category.

Upsell: stands for persuading a customer to buy something additional.

Recommended products should be from same parent’s subcategory but not from some other root category.

 

How to use Recommendation Instance through Onsite Marketing Module?

 

1. Select Onsite Template from CTA and Enable Recommendation Tab

2. Choose the Recommendation Template type and make the campaign activate

 

Item Functionality

 

Important Points:

* Recommendation Templates are used with Onsite Marketing Module- CTA sub-module under (Popup, Inline, Banner,Pullout)

* User will receive popup after meeting all targeting conditions, either from product ID, category ID or brand ID or from call back response.

* User will not receive popup if he is not meeting all targeting conditions, also if we are getting product ID, category ID or brand ID on that particular page.

* User will not receive popup if all required attributes has not received like : product price, image, title, page url.(used or required in template)

* In case of more than 1 campaign found on page for a user, random popup will be shown.

* In case of random popup and that one belongs to recommendation, then we will show popup after meeting all targeting conditions, either from product ID, category ID or brand ID or from call back response.