Shopify Abandoned Cart Email: 9 Great Examples To Get Inspired

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Let’s assume you’re running a successful online store on Shopify. You’ve got everything figured out including the inventory, traffic, reach etc. Do you think you’ve covered everything that you could have?

Not really. Turns out that you could still be experiencing a huge loss of potential sales.

How? Through shopping cart abandonment (abandoned cart shopify).

76% of shopping carts are left abandoned by shoppers in the form of abandoned cart shopify, which translates to billions in the form of lost revenue for the retail industry. When so much of online shopping carts are abandoned cart shopify before the customer completes a sale, it implies that your sales numbers may only be one third of what they could potentially be.

In this article we’ll like to share 9 great examples of the most effective way to recover lost sales: the Shopify abandoned cart email. These examples will help you get inspiration for you to set-up and trigger Shopify abandoned cart email for your own online store.

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1. Adidas’ email to recover abandoned cart Shopify does its job well

Adidas abandon cart email is designed to strike a strong emotional connect and create urgency to motivate their lost customers to complete their transaction. The hero image along with the poignant copy “we know you hate to lose. Anything.” is a great way to catch the customer’s attention and get them to go back and complete the purchase.

Shopify abandoned cart email

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2. Dollar Shave Club Shopify abandoned cart email is highly creative

Dollar Shave Club has designed one of the most creative abandoned cart email that appeals to the customers with its great design, creative copy and builds trust by including testimonials. The Dollar Shave Club even includes its top offerings to help customers with the selection process.

Shopify abandoned cart email

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3. Kate Spade Saturday’s email gets to the point and effectively conveys the brand’s image

This email from Kate Spade Saturday is a great example of how to recover abandoned cart Shopify by using great copy, minimalistic design, and warm subtlety. The aesthetics of the email make the message that is being put through very clear, and the free shipping is just an icing on the cake!

Shopify abandoned cart email

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4. Crate&Barrel’s Shopify abandoned cart email takes it all with this one

Crate&Barrel’s email to recover abandoned cart Shopify has all the indispensable elements of a winning cart abandonment email. The email is reminiscent of the website, with a bold and clear copy which is compelling enough. Information about customer service, links to the website, social buttons and more, this one’s got it all.

Shopify abandoned cart email

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5. Levi’s Shopify abandoned cart email offers discounts to the entice the customers

If you decide to send more than one cart recovery email, you may want to design a ladder-style promotional email series, where each subsequent message contains a larger discount promotion. Such discounts can help nudge shoppers to make a purchase if they have been mulling over the decision for a couple days. This email is part of one such series of emails.

Shopify abandoned cart email

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6. Urban Outfitters’ Shopify abandoned cart email offers free shipping

This email from Urban Outfitter’s to recover abandoned cart Shopify is simple yet compelling. It just has a single link which takes the customer back to their online shopping cart to complete the purchase. The plus point in this email is that it offers information about free shipping and is something which could convince hesitant customers to buy.

Shopify abandoned cart email

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7. Mango’s Shopify abandoned cart email includes all the relevant details

This email from Mango to recover abandoned cart Shopify could be a highly effective one as it includes all the relevant details about the item that the customer left in their cart. The design of the email also reminds one of the aesthetics of their website, hence increasing the chances of a connection with the customer.

Shopify abandoned cart email

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8. Fab’s Shopify abandoned cart email is beautiful, and compelling

This email from Fab to recover abandoned cart Shopify is an instant eye-catcher. The upbeat copy along with the promise of free shipping, free returns and guaranteed smiles makes Fab look like a brand which puts the customer in the center. The email allows user to get in touch via mobile by providing links to the Android and iOS app respectively and also encourages the user to set email preferences for a better experience over their lifetime.

Shopify abandoned cart email

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9. Amazon’s email to recover abandoned cart Shopify is remarkable

Amazon’s Shopify abandoned cart email truly reflects how grand the online store is. The email focuses entirely on getting the user to take action. Notice how they’ve managed to introduce the ‘simply visit your shopping cart’ call-to-action in the first line of the copy and encourages the user to do the same. In the bottom of the email, they’ve also successfully promoted their other product verticals in a very subtle way.

Shopify abandoned cart email

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