Types of Email Marketing Campaigns


Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Email marketing is the art and science of using email to both nurture leads and engage existing customers. With a high ROI of $38 for every $1 spent, Email Marketing is one of the most effective tools eCommerce businesses have to generate sales for their online store..

This article will walk you through the four  types of email marketing campaigns you can set-up for your Ecommerce store using Betaout.


types of email marketing campaigns



Broadcast Email is the first of the types of email marketing campaigns that you can send to your entire customer base, or a group of users, at the same time. It can be scheduled to go out on a specific date and time, but the schedule is the same for everyone. A broadcast is generally the most ideal option when you need to engage your entire list with the same message at once (e.g., a monthly email newsletter).

Read this article to learn How to Set-Up Broadcast Email Campaign.



An Event-triggered Email is the second type in the types of email marketing campaigns that is sent to a customer based on an event performed or action taken on your website. According to Epsilon, Triggered Emails have a click through rate 152% higher than traditional emails. The primary purpose of an event triggered email is to convey information regarding the action that triggered it and is a great tactic to provide the customers with a better user experience.

Read this article to learn How to Set-Up Event-Triggered Email Campaign.



A One-to-one Email is simply an automated email marketing message that you can send to a single customer. Betaout allows you to send fully trackable one-to-one emails to your customers with ease. This is usually sent when anything particular is to be communicated with a specific customer.

Read this article to learn How to Set-Up One-to-one Email Campaign.



Recurring Emails are the last type in the types of email marketing campaigns and are sent automatically on a periodic basis. Recurring sending allows you to create and automatically send email campaigns scheduled daily, weekly or monthly at a fixed time as defined by you. Betaout allows you to set-up, send, and analyze scheduled email reminders.

Read this article to learn How to Set-Up Recurring Email Campaign and what are the Types of On-Site Marketing Campaigns and Click here to schedule a free demo.