Types Of SMS Marketing Campaigns



SMS stands for ‘Short Message Service’ and is a text message which can be sent to or from a mobile phone. SMS Marketing refers to the use of SMS as a marketing channel. Through Betaout’s SMS Marketing module, you can send carefully crafted text messages to engage your customers in real-time.


This article will walk you through the three types of SMS Marketing Campaigns you can set-up for your eCommerce store using Betaout.



Broadcast SMS is a single text message that you can send to your entire customer base, or a group of users, at the same time. It can be scheduled to go out on a specific date and time, but the schedule is the same for everyone. A broadcast is generally the most ideal option when you need to engage your entire list with the same message at once.

Read this article to learn How to set-up Broadcast SMS Campaign.



A One-to-one SMS is simply a text message that you can send to a single customer. This is usually sent when anything particular is to be communicated with a specific customer. Betaout allows you to send fully trackable one-to-one SMS to your customers with ease.

Read this article to learn How to set-up One-to-one SMS Campaign.



Recurring SMS Campaign are text messages that are sent automatically on a periodic basis. Recurring sending allows you to create and automatically send SMS campaigns scheduled daily, weekly or monthly at a fixed time as defined by you. Betaout allows you to set-up, send, and analyze scheduled SMS reminders.

Read this article to learn How to set-up Recurring SMS Campaign.


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