What is On-Site Marketing?

There’re some shoppers  who fail to complete their purchase, irrespective of how effective your website is to drive sales . This is where onsite marketing helps in confining potential customers to sign up and subscribe with the help of newsletters to your website to maximise the chances of converting leads to customers. This  provides plenty of opportunity for data analysis and off-site factors such as brand strength, authority, brand amplification and social engagement.

CALL TO ACTION:

Call To Action helps you to create a campaign in order to help the customer land on your targeted page via popups, pullout tabs, sticky bars and inline templates.

CTA Campaigns, created by you followed by its name,  type, priority, viewed, clicked , conversion, GMV with action buttons to edit, delete or activate/de-activate or to activate on a particular time & date on the Campaign.

HOW TO CREATE A CALL TO ACTION CAMPAIGN:

  • Click on Create Campaign.

  • Give it a Name and Click on Save.

  • Select from a Pop-up, Pull out tab, Sticky Bar, Inline/Embedded.

  • Select from Pre-designed Templates or Custom HTML.

  • Make the changes in design as per your requirement, then click on Save & Next.

  • Select how you want to target the user or on which specific page of your website, you want to show your ‘Call to Action’ Feature.

  • Now select from ‘Show to Everyone’ or ‘Advance Targeting’.

  • Clicking On (+) sign to activate the Targeting properties and to De-activate it you need to click on (-) sign.

    Base page of CALL TO ACTION:

     

 

Give campaign a name:

 

 

Select template:

TARGETING PROPERTIES:

  1. Target Users: With this property you can target all users, visitors only or addressable contact only.

  2. Visitor Type: This property helps you to select a particular type of visitor to which you want to target a specific popup: All visitor, new user and repeat visitor.

  3. Page View Target: If you want to show your CTA campaigns to users after they have viewed a certain number of pages, click on yes and enter the number of pages in the box.

  4. Show This Instance: If you want to show your CTA campaign after user spends a  certain time, you can choose from the options available.

  5. Target Pages: Select target pages if you want your CTA campaign to be shown on every page of your website or a certain page/pages. By clicking on ‘Specific pages only with URL’  you can enter the words the URL of that specific page would contain where you want to show your CTA campaign. You can also select from the options where that word would come in URL. You can add more URLs by Just clicking on (+) sign.

  6. Device: Show your campaign to a user using a specific device like Phone, Tablet or laptop and desktop you can select that from here.

  7. Platform: Use this option to show your Campaign to a user using a specific Platform.

  8. Browser: This option can be used to show your Campaign to a user browsing via specific browser.

  9. Time Spent on a Page by a Visitor: This option is useful if you want to target a user through your Campaign, once he has spent a particular time on a Page.

  10. Show after Scrolling: If this option is used, the campaign will start once the user starts scrolling

  11. Exit Intent: You can use this option to target the User when he is about to leave your Website.

  12. Referral Site Targeting: Use this option to target users landing your Website through a specific Site. you can click on “Specific Site” and enter that web address.

  13. UTM Targeting:  This option can be found in advance targeting option. You can use this option to target your utm so that you can show any onsite template to your user.

  14. Select Country : You can use this to show your campaign to users from specific Country/Countries. You just have to ype the name of the Country and press ‘ENTER’ and you can add more names similarly.

  15. Select City: You can use this to show your campaign to users from specific City/Cities. Type the name of the City and press ENTER and you can add more names similarly.

 

  • Save this campaign by clicking on ‘Save & Next’

  • Then you can activate it immediately or you can schedule it.

  • Schedule the campaign by clicking on ‘ACTIVATE AND SCHEDULE’ and then entering the dates on which the campaign should start and stop.

  • Click on ‘SAVE’ to save the campaign.

Screen shots for better understanding:

 

ACTIVE:

 

 

EMAIL SIGNUP AND LEAD CAPTURE:

Email signup helps to register new customers on your website and lead capture benefits you to feature a campaign by targeting it to every user or segmented user to acquire a potential customer. Once the customer is acquired, this tool strives to generate revenue.

 

HOW TO CREATE EMAIL SIGNUP CAMPAIGN:

  • Click on Create Campaign.

  • Give it a Name and Click on Save.

  • Select a template style from four options which are: Pop-up, Pullout tab, Sticky Bar, Inline/Embedded.

  • You can select from Pre-designed Templates or Custom HTML.

  • You can make the changes in design as per your requirement, then click on Save & Next.

  • Select how you want to target the user or on which specific page of your website, you want to show your ‘Call to Action’ Feature.

  • Here you can select from ‘Show to Everyone’ or ‘Advance Targeting’.

  • Clicking On (+) sign to activate the targeting properties and to de-activate it you need to click on (-) sign.

  • Save this campaign by clicking on ‘Save & Next’

  • Activate it immediately or you can schedule it.

  • Schedule the campaign by clicking on ‘ACTIVATE AND SCHEDULE’ and then entering the dates on which the campaign should start and stop.

  • Then click on ‘SAVE’ to save the campaign.